Job Description

Reporting to the Marketing Manager, the Creative Designer and Marketing Coordinator is responsible for creating and distributing print and online advertising/marketing content, programming and monitoring local community channel content, updating the website, implementing internet marketing campaigns, internal communications support, market research, preparing Canada Post mailings, representing Wightman at community and company events, and providing support through other duties as required. The Creative Designer and Marketing Coordinator utilizes specialized software tools to design, develop, and produce media in several formats, such as printed advertising materials, internal communications and support documents, web pages and content, and other mediums as required. The Creative Designer and Marketing Coordinator consistently demonstrate a committed to Wightman’s Vision, Mission and Values.

Duties and Responsibilities

• Develop, design, and proofread brochures, newsletters, online ads, posters, support documents, etc. for both internal and external audiences;
• Maintain a consistent and effective brand message across all channels;
• Maintain and develop web content, design, and online communications;
• Create, test, and execute marketing campaigns;
• Develop email marketing strategies that include delivery timing, creative layouts, tailored messages, and subject lines;
• Integrate multimedia concepts with technical graphic design elements, as appropriate;
• Develop marketing materials to support several areas of the organization including residential and business, Fibre to the Home, customer care, and technical support;
• Assist with collecting marketing effectiveness data to track success rate of advertising;
• Coordinate, prepare and deliver mailings for Canada Post;
• Work alongside the TV Channel Producer to create video ad campaigns;
• Program, schedule and monitor local community channel to ensure content is scheduled and runs accordingly;
• Maintain Wightman’s marketing material inventory;
• Coordinate and represent Wightman at community and company events including set up/tear down of booth;
• Other duties as assigned.

Core Competencies

Customer Focus:

• Skilled at developing creative campaigns and marketing materials with current and potential customers in mind.
• Maintain the Wightman brand throughout creative campaigns and marketing materials – integrating the Wightman values with a focus on selling more services, providing best value to customer, and customer retention.

Adaptability/Flexibility:

• Ability to work successfully in a fast-paced environment with multiple priorities.
• Ability to take on new projects with very little notice and tight deadlines.
• Ability to think quickly and creatively solve conflicts and problems.

Skills & Attributes:

• Manual dexterity required for use of desktop computer and peripherals.
• Creative and innovative thinking, demonstrated ability to consider all angles on projects.
• Care for any company provided tools, equipment, and property. Ensure marketing materials are well-organized to ensure a safe and efficient work environment.
• Ability to interact with consumers, as well as attend and conduct presentations.
• Proactively demonstrate Ontario Health and Safety work safe practices to foster the safest work environment possible.

Organization, Planning, and Implementation:

• Full workday attendance and punctuality.
• Self-starter and able to work independently or in a group setting.
• Superior job task planning, working with end results in mind.
• Demonstrated effective time management skills.
• Strong creative and technical aptitude.

Communication:

• Excellent verbal & written communication, and listening skills.
• Excellent writing, content development, and editing skills.
• Heightened attention to detail and quality standards.
• Ability to clearly communicate creative ideas and technical information.
• Professional etiquette both in person, over the phone, and through email.

Teamwork:

• Work effectively with others to achieve common goals.
• Able to rely on and reciprocate creative and technical input with co-workers.
• Work collaboratively with co-workers and other departments.

Qualifications

• Post-secondary education in marketing, graphic design, web design, or related field;
• Previous direct work experience in a creative, advertising, or marketing capacity is an asset;
• Experience working with Mac OS and knowledge of PC platform;
• Working knowledge of Adobe Creative Cloud, including InDesign, Illustrator, and Photoshop. Premiere Pro would also be an asset;
• Working knowledge and experience with SEO, Google Ads and Google Analytics;
• Working knowledge and experience with Social Media platforms;
• Strong understanding of internet marketing principles and practices;
• Extreme attention to detail and accuracy, as well as excellent organization skills;
• Ability to multi-task and deliver on tight deadlines;
• Energetic, motivated, and results-oriented;
• Understanding of the telecommunications industry considered an asset;
• Valid Ontario driver’s license with a clean abstract.

Working Conditions / Physical Demands

• Manual dexterity required for use of desktop computer and peripherals.
• This position requires moderate physical demands such as sitting for prolonged periods of times, typing, use of a computer mouse, lifting & carrying up to 50lbs, kneeling, and bending.
• Specialized training consists of, but is not limited to; WHMIS, “Defensive Driving”, “Slips Trips & Falls”, “Proper Lifting/Carrying Techniques”, “Working Alone”, “Ladder Safety”.

How To Apply

Qualified candidates are asked to submit their resume to: resume@wightman.ca Closing date: Thursday August 25, 2022 4pm Wightman is an equal opportunity employer. We thank all that express interest in joining our team however only those candidates selected will be contacted regarding additional assessment stages.

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