Job Description

Coordinator, PAMA Marketing

Corporate Services, Marketing & Communications

Status: Regular Full Time

Salary Range: $69,273 - $86,593 per annum + comprehensive benefits

Work mode: Hybrid* see below for more details about this work mode.

Location: PAMA, 9 Wellington Street, Brampton

Hours of work: 35 hours per week

Who we are:

PAMA is an accessible, safe space for the diverse communities of Peel Region to come together and celebrate arts and culture. It\xe2\x80\x99s a place to explore and learn about Peel\'s culture and heritage, as well as use conversation, questions and stories to help make new and fascinating connections to the surrounding community. The site is made of historic buildings: the Peel County Courthouse and Jail, the former Registry Office, and the Modernist Building.

What you will do in this role:

Administration:

• Coordinate PAMAs web, social media, graphic design, and video projects in collaboration with internal partners and external vendors
• Coordinate, implement and evaluate marketing tactics
• Provide suggestions for the Marketing Strategy to improve the reach of initiatives, visitor services and revenue streams at PAMA
• Assist in developing annual plans for marketing program delivery, including advertising, distribution, social media, web, evaluation metrics, production schedules
• Coordinate PAMA\xe2\x80\x99s advertising and media relations tactics
• Coordinate production of seasonal and yearly marketing publications (digital and print)
• Coordinate annual distribution plan for all PAMA marketing collateral (e.g., brochures, flyers, newsletters, post cards etc.) and refine as required
• Coordinate and update email lists and communication plan for a variety of audiences

Digital - Web, Social Media, Video Projects:

• Coordinate daily, weekly, and monthly social media posts and stories
• Coordinate social media events
• Work with staff to create video content to share with diverse audiences
• Responsible for coordinating web content with subject matter experts, web content review and scheduling web updates with internal partners
• Create monthly e newsletters

Brand:

• Ensure the PAMA brand is consistently incorporated and delivers the brand promise

Measurement and Evaluation:

• Plan, organize, implement evaluation and measurement of tactics
• Evaluate PAMA\xe2\x80\x99s marketing activities and implement improvements in process

Communications:

• Create correspondence, reports, letters, ad copy, brochure copy, web content and PAMA Brand content for partner publications
• Develop and maintain collaborative internal and external relationships with media, press, vendors, and related contacts

What the role requires:

• A university degree or college diploma in marketing, digital marketing, advertising, or business administration combined with a minimum of three years of marketing experience in a cultural, non-profit, or corporate organization
• Digital Marketing Certification is an asset
• Combination of education and experience may be considered

Skills/Abilities:

Technical Skills:

• Strong experience with digital media platforms and marketing
• Knowledge of marketing principles, metrics, and measurement techniques
• Excellent knowledge of and experience with media and advertising buys, sales promotion, and event marketing
• Good knowledge in the areas of public relations and media relations
• Excellent market research and analysis competencies
• Good knowledge in the areas of public relations and media relations
• Solid understanding of effective online writing techniques and fundamentals
• Proficiency in Microsoft Office Word, Excel, PowerPoint, and Microsoft Outlook

Professional Skills:

• Excellent writing, verbal, and presentation skills
• Excellent organization and time management skills
• Excellent relationship building skills
• Excellent influencing skills
• Excellent interpersonal skills
• Ability to handle and prioritize multiple tasks and deliver projects on time in a dynamic environment
• Knowledge of the arts, culture, tourism and/or museum sector
• Ability to work some evenings and weekends
• Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias

Perks @ Peel and why you will love working for us:

• Comprehensive Health, Dental, Vision benefit plan including psychological health
• Automatic enrolment into OMERS pension plan
• Accrue Vacation on a monthly basis up to 3 weeks per annum
• 3 Paid personal days and floating holidays
• Flexible hours supporting your wellness and wellbeing
• Annual performance review and merit increases based on performance
• Supportive leadership and a culture of respect and inclusion
• Access to tuition reimbursement and learning and development resources

Work Mode & Job Location:

In this role you will have the ability to work remotely and attend on-site when required based on operational requirements at the 9 Wellington Street, Brampton worksite. The frequency of on-site activities may vary on a weekly basis and based on operational requirements. Your remote work location must be located within the province of Ontario.

Hours of Work: 35 hours per week. Some evening and weekends are required.

The Region of Peel offers job based flexible hours of work that allows employees to manage personal and professional responsibilities while at the same time ensures business operational needs and customer service expectations are achieved.

Interview: Our recruitment process will be completed with video conference technology.

At Peel Region, we value being open and transparent with our community. The Ontario government has passed legislation that will dissolve Peel Region on January 1, 2025. Peel remains committed to providing uninterrupted services to our residents and businesses through the transition. Skilled and qualified professionals are and will be needed to deliver services to the Peel community regardless of the governance model. For information about our transition and how we continue delivering services, visit peelregion.ca/transition.

If this opportunity matches your qualifications and experience, please apply on-line.

As part of the Region\xe2\x80\x99s ongoing commitment to health and safety, there are enhanced COVID-19 specific safety protocols and/or personal protective equipment requirements (e.g. masks, eye protection, etc.) in place to help protect health and safety. The additional requirements are determined based on the nature of the work being carried out.

About Us

Peel Region consists of the cities of Brampton and Mississauga, and the town of Caledon. Peel Region delivers essential services to more than 1.5 million residents and approximately 175,000 businesses.

We\xe2\x80\x99re working to create a community that is safe, inclusive, and accessible. A place where everyone feels they belong and can access the services they need to thrive throughout each stage of life.

Our workforce is 6,500 strong and since 1974, we\xe2\x80\x99ve been delivering a wide range of resident focused services. Our services include paramedic services, health programs, long-term care and services for seniors, child care support, garbage collection and recycling, waste water and water treatment, road maintenance, financial assistance, and housing support.

Recognized by Canada\'s Healthy Workplace Month\xc2\xae with the presented by Excellence Canada, Peel Region is a place where everyone feels they belong. We strive to develop a workplace that values and respects diversity, practices inclusion, recognizes the unique contributions and abilities of all people and facilitates innovative thinking. At Peel Region, people come first. Each employee has an important role within our community and when we work together, it\xe2\x80\x99s impactful. We encourage you to in delivering essential services and programs to our diverse community. You won\'t find a better opportunity than Peel Region.

Additional Information

The Region of Peel is committed to a diverse and inclusive workplace where everyone is respected and valued for their contributions, and where everyone is treated fairly and has opportunity to grow and develop. As one of the most diverse regions in Canada, we are committed to establishing a qualified workforce that is reflective of the population we serve.

The Region of Peel is committed to providing accommodations throughout the recruitment process, upon request. If you require accommodation please notify us and we will work with you to meet your needs. Accessible formats and communication supports are available. Please contact .

Please be advised, the Region of Peel uses email to communicate with their applicants for open job competitions. It is the applicant\xe2\x80\x99s responsibility to include an updated email address that is checked daily and accepts emails from unknown users. As we send time sensitive correspondence via email (i.e. testing bookings, interview dates), it is imperative that applicants check their email regularly. If we do not hear back from applicants, we will assume that you are no longer interested in the position and your application will be removed from the competition.

Region of Peel