Job Description

Position: Social Media Coordinator/Digital Marketing Department: Marketing Reports To: Marketing Manager Job Type: Part-Time/Contract ~ $20 to $28/hr CDN + opportunity for % of sales (commission) Role (Overview of the Position): Fertility Friday Publishing is a high-level women\'s health and fertility coaching business that operates entirely online. We believe that the menstrual cycle is the fifth vital sign, providing a personalized way for women to track their hormonal health. Our mission is to empower our clients to take full control of their health & fertility by teaching them to read & interpret their fifth vital sign through fertility awareness and menstrual cycle tracking. That\'s where you come in! The social media coordinator will administer the company\xe2\x80\x99s social media marketing and advertising strategy across multiple platforms (notably, IG,
FB, and LI) to generate leads and sales every day. At Fertility Friday we look beyond vanity metrics (i.e. likes and follows) to ensure our social media impacts our bottom line. We\'re looking for someone with ideas, strategy, and management skills to optimize our reach and impact via our social media channels. Responsibilities (tasks associated with the role):

• Brand Management: Keeping our brand and voice consistent across our social platforms (primarily IG, FB, and LI).
• Content Creation: Whether it\xe2\x80\x99s social media captions, weekly emails, DMs, or blog posts, WRITING is a big part of this position.
• Create graphics for posts and stories AND/OR outsource graphics to another designer in-house (as needed).
• Manage your time effectively to ensure all the balls in the air stay in the air! (Multiple channel engagement is not for the faint of heart).
• Campaign Creation: Our online business launches multiple times per year and you will work with us to create a social media campaign for each project that helps spike engagement and turn our raving fans into customers.
• Lead generation and sales: Your main focus will be creating content that generates leads and sales in the business.
• Social Media Growth: You will be focused on increasing followers, engagement, comments, likes, shares, etc. (which will ultimately generate leads and sales for the company).
• Stay up-to-date with industry trends and best practices in social media.
• Track key metrics and sales for each social media channel to determine overall marketing strategy.
• Manage social media \xe2\x80\x9cinboxes.\xe2\x80\x9d
• Respond or engage with all comments.
• Promote our products and services organically: create strategies and content plans to sell company products and services. Bonus compensation is part of this plan, and your success in this area will directly correlate to higher earnings.

Requirements (expected proficiencies to excel in this role):

• 2 or more years experience with social media strategy and management.
• Instagram, Facebook, and LinkedIn EXPERT. Additionally, we may also be incorporating more Youtube posting.
• Canva (or equivalent program) expert.
• Availability to monitor social media channels daily, including evenings and weekends as needed.
• Experience managing a social content calendar, paid social advertising campaigns and social activity monitoring.
• Experience analyzing and summarizing metrics/data to identify trends and make recommendations.
• Organized online, in life and in your head \xe2\x80\x94 it comes naturally to you.
• Project management skills that would make Monday and Asana cry.
• A self-starter with the willingness, and desire, to "roll up your sleeves" and get the job done.
• A balance of visionary and hard-working \'finisher.\' You\'re an \'ideas person\' and can easily envision social media campaigns and plan out what needs to be done \xe2\x80\x94 AND you are up to the task of executing and finishing projects in a timely fashion.
• Learner. You consume and create new things (to test new ideas/concepts/theories). You are on the cutting edge of the industry.
• Preference for working in a fast-paced, entrepreneurial environment.
• Commitment to providing a high level of customer service.
• Reliable internet connection.
• Reliable and distraction-free work environment.

Metrics (KPIs) / Success Measured By:

• Minimum \xe2\x80\x9cX\xe2\x80\x9d comments under each CTA Reel
• \xe2\x80\x9cX\xe2\x80\x9d CTA DM\xe2\x80\x99s from IG Stories each week
• IG Engagement Growth Min \xe2\x80\x9cX\xe2\x80\x9d% average per month
• FB Group engagement minimum \xe2\x80\x9cX\xe2\x80\x9d% per month
• $\xe2\x80\x9cX\xe2\x80\x9d in Product purchases via social media per month
• \xe2\x80\x9cX\xe2\x80\x9d Book / Affiliate sales per month

This job description is not all-inclusive and certain activities, duties or responsibilities may be required of the employee as needed. Steps to apply:

• Submit your resume to info@fertilityfriday.com
• Complete this short questionnaire: https://forms.gle/AJNjRgNxLRgnuEYp8
• Please include a link to your social media portfolio. We want to see a sample of your work!

Job Types: Part-time, Fixed term contract
Contract length: 12 months
Part-time hours: 10-15 per week Salary: $21.00-$28.00 per hour Benefits:

• Flexible schedule

Schedule:

• Monday to Friday
• Weekends as needed

Supplemental pay types:

• Commission pay

Experience:

• Social media management: 1 year (required)

Work Location: Remote Application deadline: 2023-11-10
Expected start date: 2023-11-13