Job Description

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We are currently seeking a Content Strategist to join our team.

The Content Strategist plays a key role in leading First West Credit Union\'s content marketing program, facilitating effective collaboration across the Marketing, Communications and Community team to plan and produce compelling, interconnected content that engages and educates our organization\'s target audiences. This is a high-impact role that directs content strategy and designs the digital content pathways that lead our target audiences on journeys from awareness to deeper relationships with our credit union. As part of a larger team that shares responsibility for content creation, this role provides guidance on best practices for content creation and supports the design of processes that bring multiple contributors together to enable them to apply their specialized strengths to fulfilling our objectives for content. This role also plays a hands-on part in regularly creating awesome content.

Here\'s what would be included as a part of your typical day * Content Strategy Leadership: Working collaboratively with colleagues across the Marketing, Communications and Community team, builds and continuously refines an industry-leading content strategy that drives engagement, consideration, and conversion with First West\'s target audiences. Develops content metrics aligned to the organization\'s business goals and takes accountability for executing against them. Continually communicates the vision for the content strategy, inspiring a spirit of collaboration and helping multiple contributors understand their part in fulfilling it.

• Content Process Leadership: Facilitate content ideation, creation, and deployment processes, empowering colleagues from across our Marketing, Communications and Community team to bring the content strategy to life collaboratively. Create and manage the day-to-day frameworks and cycles where the team gets inspiration for new content. Brainstorms ideas, undertakes content planning, designs content journeys/maps targeting specific audience personas, creates the content, synchronizes content with marketing campaigns and promotions, builds strategic deployment plans and executes them, measures success, and captures learnings to continuously inform and improve the content strategy.
• Content Journey Mapping: Leads the content journey mapping processes, designing content ecosystems that strategically interconnect content and engineer the target audience\'s journeys into deeper levels of engagement, from awareness to consideration to conversion. Gather intelligence to anticipate target audiences\' needs and desires, translating it into connected digital content experiences that increase overall engagement.
• Content Calendaring and Traffic Management: Create and manage a team-wide content calendar. Using digital collaboration tools, ensure that First West\'s content - produced by many different content creators across the team - is planned strategically in advance and carefully scheduled for deployment to the right audiences at the right times. Assist with content creation resourcing decisions according to the calendar.
• Content Coaching: Inspire and guide content-creating teammates to embrace best practices and create amazing content that performs, regularly sharing expert advice. Develop standardized content modes and templates to empower more content creators across the team to produce on-brand content at scale. Provides editorial oversight and gives feedback. Collaborates closely with the Marketing Platforms and Performance team to deploy content, measuring effectiveness and incorporates learnings into ongoing content planning.
• Content Creation: In collaboration with other content creators, produces compelling content in multiple mediums that targets specific personas, aligns with marketing campaigns, and advances larger brand objectives - captivating the attention of the audiences, providing real value for the audiences, and inspiring further engagement. Focuses specifically on creating content that is encountered at the beginning of the audience journey, driving brand awareness and initial engagement.

Required Skills, Experience & Qualifications

• Bachelor\'s degree or college/trade/tech school diploma preferably in marketing or communications; professional designations or certifications in content marketing preferred
• 5 or more years\' experience in content strategy and creation, facilitating collaboration with multiple content creators
• Experience working in or with the financial services industry and/or personal finance knowledge an asset
• Excellent interpersonal teamwork skills - the ability to build trusting relationships, facilitate enthusiastic collaboration and enable multiple content creators and stakeholders to work together effectively
• Effective team coach, skilled at providing regular feedback and guidance to colleagues and peers in a way that empowers them to deliver better results and elevates their abilities over time
• Detail-oriented and highly organized with exceptional planning skills; able to manage multiple deadline-driven objectives involving multiple stakeholders; able to help lead and direct complex processes
• Excellent judgment and creative problem solving, with the ability to make decisions in a changing environment and anticipate future needs, with the ability to successfully multi-task
• Experience implementing content optimization practices, leading keyword research, and applying SEO best practices
• Experience working with budgets and managing relationships with external content creation vendors
• Exceptional content creation and storytelling skills in multiple mediums - specifically, exceptional writing and editing skills, as well as editorial oversight skills for video production
• Proven ability to research, interview, and draft content
• Remarkable strategic content planning skills with proven ability to build maps of content ecosystems
• Outstanding analytical and critical thinking skills
• Ability to create and manage master content calendars with multiple stakeholders, ensuring timely, coordinated distribution and adherence brand standards
• Digital proficiency with workplace software and collaboration tools including Microsoft 365 and Adobe CS
• Experience leveraging content automated environment with a modern CRM system like Salesforce or Microsoft Dynamics an asset
• Displays an understanding of risk and risk ownership by being able to demonstrate adherence to policies and procedures.

Why work for us?

We offer a total rewards package that recognizes the meaningful work you do to support our members and our communities, which includes:

• A competitive base salary plus performance-based incentive compensation
• Annual merit pay increases
• Flexible benefits as well as support for retirement benefits
• Vacation time, a flexible \xe2\x80\x9cDay4U\xe2\x80\x9d and the option to purchase up to five additional vacation days
• Other financial perks such as our Employee Banking Advantages which includes waived or reduced financial service fees, reduced rates on personal loans, mortgages and no-interest loans on lifestyle-related items that promote health, wellness, learning and business aptitude

In addition, you can enjoy socially conscious perks, like three paid days off every year, to volunteer for causes you care about.

What\'s your place in the First West story? Apply now and let\'s find out together!

First West regrets that only candidates selected for an interview will be contacted.

Diversity & Inclusion:

First West Credit Union is committed to diversity and inclusion. Our goal is to create an inclusive, accessible environment for our candidates and employees that reflects the communities in which operate. If you require an accommodation for the recruitment or interview process (including alternate formats of materials, accessible meeting rooms or other types of accommodation), please let us know and we will work with you to meet your needs.

About Us:

If you believe in the same things we do, let\'s talk.

We\'re a financial cooperative that does things differently. That means we create innovative yet simple solutions to help people achieve their financial dreams and life goals. We make a difference by helping to build healthy communities. Our work environments will accelerate your personal and professional growth inspiring you to lead with courage. We strive to be an employer of choice in Canada, not just for what we do, but how we do it.

Exceed the limits of what you thought was possible and bring out your full potential. Inspire yourself with purpose and create new possibilities- for your future, for the lives of others and for the communities you\'re part of.

First West Credit Union