Content Strategist
Victoria, BC, Canada
Job Description
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NOTE: Applications must be submitted with a personalized cover letter. We want to know about you - specifically what\'s inspiring you to apply and where you hope your career will take you. Role Summary Reporting to the Marketing Manager, the Content Strategist generates content to serve a client\xe2\x80\x99s business objectives, using input from client ideas, analytics and strategy that has been decided upon by the Victory Media team. They work closely with the digital team to verify strategy, keywords, SEO, content direction, and more. The Content Strategist oversees the copywriting team and also completes a large portion of copywriting. They are responsible for maintaining the consistency of each brand voice across all forms of communications and will write for a variety of platforms including websites, blogs, newsletters, invitations, and social captions. Core Functions & Duties Direct client content and communication strategies
- Lead strategy development conversations, engaging innovative new ideas and being mindful of trends, and disseminate confirmed strategy with team members
- Ensure that all copy (including social copy) is consistent with each client\xe2\x80\x99s specific brand voice and nuances of each client are always present
- Communicate content needs (such as video or photography) and decisions with senior leaders
- Create and review workflows for efficiencies, overseeing timelines to ensure copy deadlines are met or exceeded
- Provide clear direction and ongoing support to all team members responsible for content, including social media and copywriters
- Verify that QA is completed consistently and feedback is shared regularly to acknowledge strengths and opportunities in quality of work and ensure results are strong and fresh
- Review workflows with team members and troubleshoot issues
- Anticipate the team\xe2\x80\x99s needs and engage with team members to regularly share information and inspire accountability
- Compile interview questions to ascertain relevant details from clients required for accurate copywriting
- Complete web copywriting in collaboration with social, web and design teams to align content with client\'s strategy and negotiated deliverables
- Prepare copy for blogs, newsletters, social media, and other miscellaneous needs to achieve client commitments
- Demonstrates a high level of ethics and integrity in all interactions with team members
- Confidently approaches every interaction as an opportunity to support and reinforce the Victory ethos
- Models integrity and authenticity in every interaction by following through on commitments and taking full responsibility for actions
- Asks timely questions and seeks guidance. Accepts clear, honest feedback from managers to help improve their performance
- Tackles tough conversations in a timely and respectful manner, and addresses conflict as needed
- Speaks respectfully, candidly and authentically to foster a culture of trust, collaboration and teamwork
- Clearly communicates with all team members to ensure that assets are available and work is completed in a timely manner
- Actively encourages ideas and critical feedback from key stakeholders; listens and considers different perspectives
- Understands the importance of innovation and collaborating with other team members
- Demonstrates an understanding of general Victory operations, including key people to engage when necessary
- Demonstrates initiative and a positive sense of urgency to be responsive and meet project timelines
- Follows through on commitments with a tenacious and optimistic perspective
- Focuses on improving innovation and maintaining KPIs for all client accounts
- Bachelor\xe2\x80\x99s Degree or College Diploma in Marketing, Communications, or relevant field of study preferred
- Minimum 3 years of content strategy development and writing experience
- Demonstrated idea-generator and problem-solver
- Experience leading multi-disciplinary teams and supporting individual team members\xe2\x80\x99 development
- Experience developing and owning digital editorial standards and guidelines
- Mastery of SEO writing and SEM skills, applying a firm understanding of user experience
- Ability to envision how content can be presented and distributed in various formats
- Previous experiencing writing according to \xe2\x80\x98Brand\xe2\x80\x99 voices
- Superb verbal and written communication skills
- Strong organization and time management skills
- Analytical ability
- Knowledge of content indexing and google indexing strategies
- Project management training or experience
- Understanding of website backends for publishing
- Ability to create and disseminate information effectively, occasionally facilitating presentations to team members or clients
- Medical, cosmetic and/or beauty industry experience (an interest in and passion for which is required)
- This role reports to the Marketing Manager and/or their designate
- This position is located remotely and requires a home-office space for Victory Media Inc.
- Technical requirements include access to high speed internet and cell phone reception to use to connect remotely for team meetings, communications, sharing work, etc.
- Casual dress
- Flexible schedule
- Paid time off
- Store discount
- Wellness program
- Work from home
- 8 hour shift
- Day shift
- Monday to Friday
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Job Detail
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Job IdJD2154964
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationVictoria, BC, Canada
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EducationNot mentioned