Job Description

About ATS Global Service

ATS Global Service is an industrial services provider that helps manufacturers control operating costs, reduce unplanned downtime, and maintain optimal performance over the lifecycle of their industrial automation systems.

ATS Global Service is a division of ATS Corporation, an industry-leading automation solutions provider to many of the world\'s most successful companies. ATS uses its extensive knowledge base and global capabilities in custom automation, repeat automation, automation products and value-added services including pre-automation and after-sales services, to address the sophisticated manufacturing automation systems and service needs of multinational customers in markets such as life sciences, food & beverage, transportation, consumer products, and energy. Founded in 1978, ATS employs over 6,000 people at more than 50 manufacturing facilities and over 75 offices in North America, Europe, Southeast Asia and China. The Company\'s common shares are traded on the Toronto Stock Exchange under the symbol ATS. Visit the Company\'s website at .



Overview

The Content Strategist reports to the Marketing Manager, ATS Global Service with responsibility for developing, planning, and implementing the division\'s overall content strategy. Working closely with product management, sales, subject matter experts, and other stakeholders you will manage the creation and production of marketing and sales enablement content both online and off-line.

You have a strong understanding of the marketing funnel, SEO and how content, particularly digital content and customer case studies, can be used to progress users through the buyer journey. You\'ll create content standards to be used internally and by agencies alike. You\'ll play a key role in the promotion of content, including managing the social editorial calendar. Importantly, you\'ll be responsible for content performance using engagement metrics to hone and optimize content creation and promotion activities. You\'ll also work across regions to understand and deliver content translation and versioning requirements for core assets.

Our ideal candidate is a collaborative, creative marketing professional, preferably with a writing background that has had years of experience in global B2B technology, engineering, or industrial companies. You live for developing engaging modern content to attract and retain customers and have experience in working with agency partners for co-creation. It\'s also essential to be up to date with new marketing technologies (eg. SEO tools) and trends.

Ultimately, you should be able to expand our company\'s digital footprint and brand awareness, and help drive marketing funnel KPIs (web visits, leads, etc). You are comfortable with technical topics around robotics, mechatronics, cloud computing, reliability engineering, eCommerce, AI/ML, augmented reality, and software design.

Additional Information

SPECIFIC RESPONSIBILITIES:

• Develop content strategy aligned with short-term and long-term marketing objectives
• Ability to assess existing content and identify content needs and gaps
• Collaborate with graphic designers, writers, as well as agencies, to produce high quality, engaging content
• Develop editorial calendar, delegate tasks and ensure deadlines are met
• Create and publish engaging content
• Edit, proofread and improve content; liaise with content writers and subject matter experts to ensure brand consistency
• Optimize content considering SEO and web analytics insights and analyze web traffic metrics
• Use content management systems to analyze website traffic and user engagement metrics
• Manage content distribution to online channels and social media platforms to increase web traffic
• Ensure compliance with legal (e.g. copyright, data protection) and brand guidelines

QUALIFICATIONS:

• Post secondary degree in Marketing, Journalism or relevant field
• Proven work experience as a content marketer (social media and web)
• Deep understanding of marketing funnel & web publishing requirements
• Content creation & Editing skills
• Proficiency in MS Office and WordPress or other Content Management Software
• Editorial mindset with an ability to predict audience preferences
• Experienced with SEO & Data analysis skills and ability to analyze content engagement metrics
• Experience working with web analytics platforms like Piwik Pro, Google Analytics, Semrush and Google Search Console
• Project management skills and attention to detail
• Disciplined self-starter and independent worker; able to work from home
• Experience with video editing, graphic design and tools such as Adobe Creative Cloud would be an asset

Note that all qualified candidates will be asked to provide a portfolio of self-written content related to B2B technology, engineering, industrial services, or manufacturing.
References will also be requested.

Join the Winning Team at ATS Corporation, a great place to automate your future! Take your place among the best in the business, and grow your career with the Global Service division at ATS Corporation. Join an environment where a passion for innovation is combined with an uncompromised commitment to quality.

We attract some of the most talented and motivated individuals from a range of fields, with our global offering and growth opportunities as we expand on a global scale.

Why Join ATS?\xe2\x80\x8b

• Be a part of a global organization that is a leader in its industry
• Subsidized breakfast and lunch daily; free gourmet beverages - coffee, tea and hot chocolate. Plus, Treat Day is every other week!
• Monthly \xe2\x80\x9cIn-Chair Massage\xe2\x80\x9d clinic on-site with a Registered Massage Therapist
• Ability to participate in a variety of charitable events
• Social Club that offers BBQs and other social events throughout the year
• Work with other bright, talented people and discover opportunities for professional growth
• And much more!

ATS is in compliance with the Accessibility for Ontarians with Disability Act (AODA), 2005 and will, upon request, assist those who may require specific accommodations due to a personal disability. We would ask that those who require assistance to notify our offices as soon as possible if accommodation is necessary.

ATS Automation