Job Description

At AspenClean, we're on a mission to transform the way people clean - making it safer, healthier, and more sustainable. Our products are 100% toxin-free, eco-friendly, and made from organic, plant-based, biodegradable ingredients. Unlike many conventional cleaners that rely on harsh artificial chemicals, AspenClean offers a natural alternative that supports both personal wellbeing and a healthier home environment.

As the first cleaning brand to be verified by the Environmental Working Group (EWG), we're proud to lead the way in clean cleaning. Our award-winning products have been featured in Parents magazine, The Today Show, Better Homes & Gardens, and more. AspenClean products are available at aspenclean.com and through retailers such as Whole Foods, Choices, Spud, and many others across North America. We are a privately held company based in North Vancouver, Canada.

About The Role

We are looking for a talented

Content & SEO Specialist

to join our marketing team at our North Vancouver office. In this role, you'll be responsible for crafting high-quality content that drives organic traffic while optimizing our website and blog for search engines. You'll also collaborate closely with the marketing team to integrate content into our

marketing automation

systems, helping us deliver personalized experiences to our customers. If you're passionate about eco-friendly solutions, love SEO, and have experience working with marketing automation platforms, we want you on our team!

Responsibilities

Content Strategy

: Develop and execute content strategies to increase organic traffic, enhance brand awareness, and engage customers across digital platforms.

SEO Optimization

: Optimize all content for SEO, including blog posts, service pages, and landing pages, to ensure high search engine rankings.

Keyword Research & Content Planning

: Perform detailed keyword research to identify opportunities, optimize existing content, and guide future content creation.

Content Creation

: Write compelling, high-quality content that aligns with AspenClean's sustainable brand voice, including blogs, articles, website copy, social media copy and more.

Marketing Automation Integration

: Work with the marketing team to integrate content into email marketing automations, lead nurturing campaigns, and customer engagement workflows.

Website & Blog Management

: Collaborate with the Website Specialist to ensure that content on the website is aligned with SEO best practices and provides an excellent user experience.

Analytics & Reporting

: Use tools like Google Analytics, SEMrush, or Ahrefs to track performance, monitor SEO results, and generate detailed reports.

Collaboration

: Work closely with the social media, paid ads, and PR teams to ensure content supports and enhances overall marketing campaigns.

Requirements

Experience

: 2+ years of experience in content writing, SEO, and digital marketing.

SEO Expertise

: Proven knowledge of on-page and off-page SEO techniques, keyword research, and proficiency with SEO tools (e.g., Google Analytics, SEMrush, Moz).

Content Creation

: Strong writing skills with the ability to produce engaging, clear, and impactful content across multiple channels.

Marketing Automation Experience

: Familiarity with marketing automation tools (e.g., Klaviyo) to manage content workflows, email sequences, and customer journey optimization.

Website Management

: Experience with content management systems

Analytical Mindset

: Comfortable with data-driven decision-making and performance tracking.

Passion for Sustainability

: An interest in eco-friendly practices and sustainability is a huge plus!

Bachelor's degree

in marketing, communications, or a related field preferred
Job Types: Full-time, Permanent

Pay: $50,000.00-$70,000.00 per year

Benefits:

Casual dress Company events Extended health care Store discount
Ability to commute/relocate:

North Vancouver, BC V7H 0A2: reliably commute or plan to relocate before starting work (required)
Work Location: In person