Job Description

About GetGoing

GetGoing is changing the way Canadians buy vehicles--especially for those with unique credit situations. Our marketing is fast-paced, high-converting, and data-driven, and we're looking for a Creative Strategist / Content & Creative Marketing Specialist to help us scale our impact through jaw-dropping content and high-performing ad creative.

If you thrive at the intersection of creativity and performance, this role is for you.

What You'll Be Doing

Creative Strategy & Performance Optimization

Build a repeatable ad creative framework that drives leads and conversions. Analyze creative performance using metrics like thumbstop rate, CTR, and conversion rates. Develop thumbnail/first-frame variants to maximize scroll-stopping potential. Build and document a creative testing pipeline (hooks, angles, audience frustrations). Use AI tools (ChatGPT, Motion, ElevenLabs, HeyGen, Sora) for ideation, scripting, and production. Stay current with trends in DTC/e-commerce and adapt them for lead-gen funnels.
Ad & Content Creative

Develop Google & Meta ad creatives: statics, carousels, GIFs, HTML5 display ads. Produce talking head videos for testimonials, sales, and education. Create short-form video ads for TikTok, Reels, and YouTube Shorts. Repurpose long-form video content using AI tools (subtitles, clips, punch-ins). Design monthly email banners and visuals for campaigns.
Photography & Visual Production

Capture photos/videos of new dealership inventory. Enhance and retouch customer photos for testimonials. Design grid-style mashups, slideshows, and image banners. Direct and coordinate UGC/actor talent for storytelling or testimonial ads.
Content Planning & Strategy

Maintain a paid & organic content calendar synced with campaigns. Write social posts. Optimize creatives for engagement, CTR, and conversions.
Creative Systems & Tools

Build and maintain a searchable creative asset database. Source and manage a UGC talent bench for quick activations. Work with freelancers/contractors on scalable production tasks. Collaborate with the Marketing Director to develop a Creative Performance Playbook.

Who You Are

A creative powerhouse who knows what makes ads convert. Skilled in graphic design (Canva, Adobe, Figma) and video editing (CapCut, Premiere, Final Cut). Obsessed with creative testing, trends, and audience psychology. Strong copywriting instincts--able to speak like the customer. Comfortable with AI tools for production and automation. Organized and able to juggle multiple creative projects.

Bonus points if you:

Have experience in automotive, performance marketing, or DTC e-commerce. Have worked with contractors, UGC talent, or production vendors.

Benefits:

Casual dress Company events Dental care Disability insurance Extended health care Flexible schedule On-site parking Paid time off Full creative ownership with the freedom to test and scale your ideas. Access to cutting-edge AI platforms, tools, and resources. Opportunity to grow with a fast-scaling Canadian company expanding nationwide.

How to Apply

Email us your:

Resume or LinkedIn profile Portfolio or links to ads, videos, or content you've created Short intro telling us why you'd crush it in this role
Job Type: Full-time

Pay: $60,000.00-$84,000.00 per year

Benefits:

Casual dress Company events Dental care Disability insurance Extended health care Flexible schedule On-site parking Paid time off
Language:

English (preferred)
Work Location: Hybrid remote in Langley, BC V3A 4E4