Job Description

About us: Sure, we are the largest independent brokerage in Canada and that is pretty darn impressive, but we are more than just that.
Right at Home Realty has been a champion of the real estate agent since we opened our doors in 2004. We obsess over agent success and are always there to provide the support and services they need to grow their business and succeed in this industry. We continually invest in our technology and training for the sole purpose of helping our agents be more productive and efficient allowing them the freedom and flexibility to run their business.
We provide an uncomplicated business model for our agents so they can keep their full commission, allowing them certainty and more money to invest in themselves.
Our size and independence allow us to run a business that works just as well for a new agent as it does for one at the top of their career. Our strong leadership team of forward-thinking business people and dedicated hard-working employees continually put their focus and attention on the agent and their business.
About the Role: The Content Marketing Manager, is responsible for planning, developing and executing the overall company content strategy to generate engagement and interest in our brand. This person is a natural storyteller who can express their ideas with clarity; is an idea generator who understands what it takes to build creative, impactful and effective content. In collaboration with the Director of Marketing & Communications, the Content Marketing Manager will define key audience personas and develop a content strategy that resonates with these audiences and supports our business objectives. This role is not a manager of people.
What You\'ll be Doing :

• In collaboration with the Director of Marketing & Communications, set the strategy for content storytelling that will engage various audiences across a range of channels including social media, search engine, web, email, print, etc.
• Develop and manage a content execution plan from inception through to post-campaign analysis.
• Develop and manage content that is timely, relevant, engaging and entices action.
• Ensure all storytelling content is consistent and aligns with the brand, objectives and budget.
• Collaborate with internal and external execution partners to ensure successful deployment is meeting the delivery dates.
• Establish objectives and measurement plans in order to track the performance of content campaigns to ensure maximum return on investment and proactively identify and propose new ideas for performance improvement.
• Leverage campaign results to continually improve campaign structure, targeting, and messaging to drive further traffic and conversions.
• Collect and analyze trends, market intelligence and competitor research.
• Create content marketing templates to support brand engagement and maximize reach.
• Create SEO content for use on our website and social media properties
• Coach and mentor team members with content marketing best practices and provide guidance with content-related projects.
• Occasional work on weekends or after hours, i.e., event participation.
• Assistance when needed with the other RealServus brands
• Other duties as assigned by Management.

• Knowledge of the B2B & B2C sales funnels, the various lead stages, tactics for educating and delighting, and how to align campaign strategies with customer journeys.
• 5+ years experience in Communications, Public Relations, Marketing Knowledge of the digital marketing landscape
• Exceptional copywriting and communications skills
• Experience in creative services preferred.
• Knowledge of CASL and PIPEDA and how to apply to marketing campaign tactics.
• Knowledge of Ontario real estate industry preferred.
• 3+ years of relevant work experience using marketing technology for demand generation is preferred.
• Knowledge of HTML and proficiency in Adobe Creative Suite preferred.
• Great interpersonal skills and ability to interact with internal and external parties in a professional manner as a representative of the brand.
• Highly organized and detail-oriented with the ability to project management effectively with cross-functional teams.
• Outstanding problem-solving skills and capacity to manage multiple priorities in a fast-paced and deadline-driven environment.
• Able to adjust to changing priorities with a positive and constructive attitude.
• Work effectively as an individual contributor and as a team member to achieve shared objectives.
• Ensure the effective and efficient management of time and priorities for overall company success.

• Friendly, team culture
• Competitive salary
• Yearly bonus based on company and individual targets
• Comprehensive Group Benefits Plan
• Employee Assistance Program (EAP)
• Birthday\'s Off
• Paid Time Off
• Company paid on-site parking