Job Description

Content Marketing Manager

9850 King George Blvd, Surrey, BC V3T 4Y3, Canada \xe2\x80\xa2 Virtual Req #1321

Wednesday, November 23, 2022

We\'re searching for a Content Marketing Manager. Are you searching for new possibilities?

Westland Insurance Group Ltd is growing and has a newopportunity fora Content Marketing Manager. This can be a fully remote position, or hybrid if you\'re based in Vancouver.

Discover what\'s possible, with Westland.

The Westland story is all about growth, and that means plenty of possibility for everyone on our team. Every day, Westland proves that building a great business means taking care of communities, clients, and each other with equal commitment. As we continue to open new doors, we\'re inviting amazing people like you to join us.

As Content Marketing Manager, in this newly created role, you will support marketing and company objectives by driving results through content. You will build Westland\'s content strategy, execute on the content initiatives therein, and measure success in line with content OKRs, consistently striving for a best-in-class content engine. Reporting to the Director of Marketing, you will collaborate with the brand, creative, digital, communications and CX teams to plan and deliver exceptional content executions.

Interested in learning more?

Why you\'ll love Westland:

• An open, flexible and welcoming workplace
• Plenty of opportunities to grow and learn
• Autonomy to own your own success
• Total rewards program that takes care of your financial, physical, and mental health
• Amplifying Communities, a program to support causes that matter most to our employees

Why we\'ll love You:

• At least 3 years\' experience in content marketing, focused on building content strategies, and executing with a relentless focus on achieving predetermined targets and objectives.
• Ability to thrive in both a strategic and implementation content capacity.
• Highly analytical and organized, able to implement systems, processes and workflows that scale content production.
• Exemplary copywriting and copy-editing skills.
• Comprehensive understanding of SEO, primarily on-page.
• Experience in building social strategies and leading influencer campaigns preferred.
• Degree in marketing, PR or a related field.

Once here, you\'ll:

• Build and execute Westland\'s content strategy for digital and non-digital channels.
• Execute content promotion & distribution strategies that effectively increase the consumption of Westland\'s content.
• Manage Westland\'s blog strategy, including instilling production workflows that drive high-volume article creation and posting.
• Work alongside the digital team and external SEO vendors to optimize on-page SEO, including the creation of landing and product pages.
• Instill a copywriting center of excellence, reviewing and providing feedback on copy across key marketing deliverables; and crafting top-level copy aligned with Westland\'s brand voice and messaging guidelines.
• Oversee the development of strategic content pieces including ebooks, webinars, case studies, video and infographics, working with Westland\'s Senior Graphic Designer.

Want to get to know each other better? Send your resume our way.

#li-DNI

You belong here
We strive to be much more than a great place to work. Here, you join a collective of incredibly vibrant, purpose driven, and open-minded people. Every day, Westland proves that building a great business means taking care of communities, clients, and each other with equal commitment. You will be supported and respected for who you are and for the voice you add to the conversation.

At Westland, you will feel the power of community. Westland Insurance Ltd. is an inclusive organization that values diversity in its workforce. We listen, champion equity and diversity, and create safe welcoming spaces where everyone has a voice and is free to be themselves. Westland Insurance Ltd. encourages applications from all qualified individuals and will accommodate applicants\' disability-related needs, up to the point of undue hardship, throughout all stages of the recruitment and selection process.

If you require a disability-related accommodation in order to participate in the recruitment process, please contact the recruitment team by email at careers@westlandinsurance.ca
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• 9850 King George Blvd, Surrey, BC V3T 4Y3, Canada
• Virtual

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