Job Description

Content ManagerMaison Battat Inc. - Montr\xc3\xa9al QCAt Battat, we\'re in the business of making kids happy. Thanks to our team of dynamic, talented and motivated individuals, we design and manufacture high quality, educational, and innovative toys that kids and parents around the world have loved for over 45 years!Joining Battat means working in a multidisciplinary team within a growing privately-owned international company. It also means joining a stimulating workplace, full of professional challenges and the possibility to develop and grow.Today, we\'re looking for a Content Manager with a passion for the written word and a knack for strategic thinking to join our Marketing team. Reporting to the VP Marketing, this person:1. Loves the power of creative content and will ensure that it aligns with target audiences and brand guidelines.
2. Can lead a team of talented copywriters and collaborate with cross-functional teams.
3. Adapts to change on the fly and thrives in an energetic environment.What You\'ll Be Doing:Leading a Content Team for the US Market

• Lead, manage, support and motivate a team of 5 Copywriters and 1 Technical Editor;
• Participate in strategic and creative sessions with copywriters and other Marketing team members;
• Determine yearly marketing goals and set quarterly KPIs for the content team;
• Build bridges between the content team and other departments outside of Marketing;
• Set up workflows for new processes or tools used by the content team.

Managing Content Creation for the US Market

• Oversee the creation and publishing of short-form and long-form content for 9 different brands;
• Understand content needs and contribute to year-long marketing strategies & campaigns (awareness, consideration, conversion) for all 9 brands;
• Monitor the quality, consistency, and brand alignment of written content across various channels;
• Analyze and report on the effectiveness of written content in achieving marketing goals and business objectives;
• Review monthly content calendars, newsletter copy and design, blog posts, ad copy, web copy, product descriptions and more.

Your Experience:

• A keen eye for detail and exceptional verbal & written skills in English;
• University degree or a certificate in Communications, Marketing, Business, Management, or a related field;
• Combined 7 years minimum of relevant professional experience in the fields of copywriting and content marketing management.

About You:

• Strong leadership and team management skills;
• Proven track record of developing, overseeing and/or executing successful content marketing campaigns;
• Excellent organizational and communication skills;
• Strategic thinking, analytical skills and a data-driven mindset;
• Will to work in a constantly changing and dynamic environment;
• Ability to manage multiple projects and deadlines simultaneously;
• Familiarity with the following will be considered an asset:

oExperience working with Walmart, Target, Amazon or other online retailers
oKlaviyo
oSmartsheet
oPower BI
oPIM (Product Information Management system)
oWordPress
oGoogle Analytics
oMonday.comPlease provide a portfolio of written work or marketing projects (document and/or link) when you apply. Only applicants who provide a portfolio will be considered for this position.Curious? Visit Battatco.com and explore our brands!We offer a competitive salary based on experience, a generous group benefits package, and continued education.We thank all applicants for their interest, however only selected candidates will be contacted.Maison Battat Inc.Battat is a privately owned international business located in Montreal that has been in North America for over 45 years. We are in the business of designing and manufacturing high quality educational and innovative toys and have experienced...

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