Job Description

About VoPay International Inc.

Headquartered in Vancouver, BC, VoPay was established to help businesses navigate the complexities of payments and financial services. VoPay provides secure, data-driven API payment infrastructure and embedded solutions to software platforms and enterprises across North America. At the heart of VoPay's offering is a multi-tenancy architecture fused with a comprehensive payment engine, epitomizing the concept of Fintech-as-a-Service.

The Opportunity

We are seeking a skilled and strategic Content Manager to join our growing team. As a Content Strategist, you will be responsible for planning, developing, executing, and managing various forms of content to achieve specific business objectives, such as increased sales, higher engagement rates, better customer loyalty, and improved brand recognition. The ideal candidate will have a proven track record in developing effective content strategies that enhance brand voice, optimize customer retention, and drive measurable business results.

Key Responsibilities:

Content Strategy Development:

- Establish clear content goals, objectives, and measurable proof points for campaigns and broader initiatives.
- Collaborate with product marketers, and performance teams to create cohesive content plans aligned with campaign objectives.
- Develop persona-based content strategies to ensure content resonates with target audiences.
- Identify trends and opportunities through market data and customer insights.
- Focus on mobile responsiveness to cater to modern consumption habits.

Content Creation and Execution:

- Develop and manage content ideas such as evergreen content, funnel content, email marketing, thought leadership pieces, white papers, lead magnets, SEO blogs, and site mapping.
- Leverage video production and storytelling techniques to create compelling, engaging content for modern audiences.
- Plan and oversee the editorial calendar and content roadmap.
- Tailor content to target audiences, ensuring it meets their needs and preferences.

Content Standards and Quality Control:

- Design and enforce editorial standards for consistency across platforms and channels.
- Oversee the creation of diverse content formats, including articles, blog posts, videos, and infographics, ensuring alignment with brand guidelines, style, and tone.
- ??Ensure all content aligns with relevant regulations such as CASL, PIPEDA, GDPR and CCPA to protect both the brand and its consumers.

Search Engine Optimization (SEO):

- Use SEO best practices to create effective content strategies that enhance visibility and search rankings.
- Optimize existing content to meet SEO standards and emerging trends.

Performance Analysis and Optimization:

- Track and evaluate key performance indicators (KPIs) to measure content strategy success.
- Analyze data and user feedback to inform future content initiatives.
- Calculate content ROI and adjust strategies to improve outcomes.

Governance and Consistency:

- Develop SOPs and enforce guidelines for content tone, style, and voice to ensure consistency across all outputs.
- Ensure messaging remains unified across websites, social media, email, and paid media platforms.

?

Qualifications:

- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- 5 years of experience in content strategy, content marketing, or a similar role.
- Strong writing, editing, and storytelling skills with the ability to adapt content for various audiences and channels.
- Proficiency in SEO, keyword research, and analytics tools (e.g., Google Analytics, Ahrefs).
- Proven ability to develop content that drives measurable business outcomes.
- Strong project management skills, including maintaining calendars and meeting deadlines.
- Knowledge of content trends, consumer behaviour, and emerging marketing technologies.
- Experience with content management systems (CMS) and marketing platforms (e.g., HubSpot, WordPress, Hootsuite).
- Exceptional leadership, communication, and critical-thinking abilities.
- Experience working in SaaS or Fintech companies is strongly preferred.
- Comfortable working in a fast-paced mid-level startup environment

Job Type: Full-time

Pay: $65,000.00-$75,000.00 per year

Benefits:

• Dental care
• Extended health care

Work Location: In person