Job Description

Overview

We are seeking a talented and driven Content Lead to join our dynamic team. In this role, you will be responsible for overseeing the development and execution of our content strategy across various platforms. You will lead a team of content creators and collaborate with cross-functional teams to ensure that our messaging aligns with brand objectives and engages our target audience effectively. The ideal candidate is passionate about storytelling, has a strong understanding of digital marketing, and possesses a diverse skill set in content creation and management.

Duties

Develop and implement comprehensive content strategies that align with business goals and target audience needs. Oversee the creation of high-quality content across multiple formats, including blog posts, white papers, social media posts, videos, and more. Manage the editorial calendar to ensure timely delivery of content across all channels. Create SEO strategies and campaigns . Utilize content management systems (CMS) such as WordPress to publish and manage online content effectively. Conduct regular audits of existing content to ensure relevance and accuracy while identifying opportunities for updates or repurposing. Lead social media marketing efforts by creating engaging posts and managing campaigns across various platforms. Analyze performance metrics using tools like Google Analytics to assess the effectiveness of content strategies and make data-driven decisions. Provide guidance on graphic design elements using Adobe Creative Suite, including Adobe Photoshop for visual content creation. Mentor team members in copywriting, editing, photography, videography, and video editing techniques to enhance overall quality.

Qualifications

Proven experience in content management, digital marketing, or related fields with a strong portfolio showcasing diverse content types. Proficiency in SEO best practices, keyword research, and analytics tools such as Google Analytics. Familiarity with HTML/CSS for basic web editing tasks is preferred. Experience with e-commerce platforms and marketing automation tools is a plus. Strong skills in graphic design using Adobe Creative Suite; experience in video editing is an advantage. Excellent writing, editing, and proofreading skills with a keen eye for detail. Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment. Strong interpersonal skills with the ability to collaborate effectively across teams. A passion for staying updated on industry trends in digital marketing and content strategy. If you are ready to take your career to the next level as a Content Lead in a creative environment that values innovation and collaboration, we encourage you to apply!
Job Type: Full-time

Pay: $54,000.00-$62,000.00 per year

Benefits:

Casual dress Dental care Disability insurance Extended health care On-site parking Vision care
Education:

Bachelor's Degree (preferred)
Experience:

communications and marketing: 3 years (required)
Licence/Certification:

Driving Licence (required)
Work Location: In person