Job Description

OCAD University acknowledges the ancestral territories of the Mississaugas of the Credit, the Haudenosaunee, the Anishinaabeg and the Huron-Wendat, who are the original owners and custodians of the land on which we live, work and create

Please note that internal job postings are open only to current permanent OPSEU Local 576 Unit 1 employees and temporary OPSEU Local 576 Unit 1 employees with one year of continuous service.


Reporting to the Director, Brand & Creative, the Content Creator role will have responsibilities across all business units of the Marketing & Communications (M&C) team at OCAD University (OCAD U). The M&C objective to grow followers, build awareness, and increase conversion rates requires a strong visual strategy to drive KPIs and the Content Creator role will be essential to this brand growth. The complex needs of Social Media marketing will require ongoing learning around community marketing.


The incumbent in this role will be required to provide content creation support to the entire institution including, but not limited to institutional events, Advancement focusses, Government Relations (GR) work, Senior Leadership (SLT) & Executive Team (ET) support, as well as the many facets and needs for the Faculty Offices and other departments. This will be delivered in the form of attendee captures, formal portraits, and video and photo assets to support the design and preparation of reports, presentations, public relations (PR) notices and news stories.

Summary of Responsibilities

:

Create and produce visual content to effectively build narratives that build the OCAD U brand Strategize new ideas to build visual narratives with an advanced understanding of the brand needs. This requires frequent auditing of the various channels to better understand best practices Work directly with social media content developers and collaborate with the M&C Social Media Lead to create TikTok specific assets. Capture OCAD U events in an independent capacity as appropriate At the direction of the Director, Creative & Brand, review, understand and follow the outlined Creative Brief to effectively deliver on project objectives Act as production crew support on shoots, including, but not limited to; coordination, location scouting, lighting setup, and general studio responsibilities to support the overall success of the shoot Contribute to the post-production needs of projects, including, but not limited to editing, supers, motion graphics, file tagging, captioning, posting, file sharing and archiving Capture events, special projects, and interview subjects for the purposes of building content and Communications news. Confer with the Director, Brand & Creative, regarding strategic project issues that may arise Work with M&C Graphic Design team to maintain brand consistency on all projects Ensure consistent and accurate general archiving and digital asset management Support the M&C office in other related tasks contributing to the successful operation of the unit Work in tandem with senior staff , while also working independently as required Collaborate with the Content Producer to determine the best strategies for shooting Independently manage project timing on the shared tracking calendar with the rest of the M&C team

Qualifications:

Minimum of two (2) years of experience successfully producing videos and photography aimed at a youth demographic Post-secondary degree in marketing or digital content creation is an asset Proven competency to conduct effective on camera interviews Demonstrated understanding of the various social channels/platforms and their specific content needs Experience working with a creative firm/team in a similar environment an asset Proven expertise in understanding and marketing to the target audience with relevant content Proven results in producing short videos on short timelines Proven experience in narrative building and story chasing Demonstrated ability to quickly translate jargon and academic language into plain language for the target audience Demonstrated ability to quickly identify the most important information and the heart of a story and how to make it compelling for the target audience Demonstrated ability to shoot and edit compelling video with daily deadlines that would appeal to the target audience High interest in the methods/strategies of brand-building and the role of content creators to develop an organization's brand Willingness to learn, explore, create and receive constructive feedback to adapt and successfully meet project objectives Industry knowledge of digital content creation and production of short videos Shooting and editing processes that allow for quick turnaround needs, while maintaining the needs for compelling storytelling Proven ability to collaboratively work on projects and juggle various commitments to meet production deadlines Proficiency in Adobe Premiere. Knowledge of After Effects and other Adobe software is an asset Demonstrated experience or proficiency with Motion Graphics is an asset; willingness to learn/develop Motion Graphic skills will be required as part of the position's professional development objectives Working knowledge of Microsoft software, including: Teams, Outlook, SharePoint, and OneDrive Demonstrated commitment to the principles of equity and diversity, and experience promoting a respectful work and learning environment for students, staff and faculty Availability to work evenings and weekends to support events/projects that occur outside of regular business hours, as appropriate

Compensation:

OPSEU Unit I, Appendix A, Grade A3; $50,163.56 to $65,081.34 per annum

Hours of Work:

Monday to Friday, for a total of 35 hours per week.

Mode of Work:

On Campus


Interested

internal permanent OPSEU Local 576 Unit 1 or temporary OPSEU Local 576 Unit 1 employees with one year of continuous service applicants

are invited to submit an updated *resume and cover letter (

PDF

) , no later than

Friday August 22, 2025.

Please upload your resume and cover letter

as one PDF. Please name your upload: FirstName_LastName-Job Code*

As an employer committed to employment equity, we encourage applications from members of equity-deserving communities including women, racialized and Indigenous persons, persons with disabilities, and persons of all sexual orientations and gender identities/expressions.

We encourage members of designated equity-deserving groups to self-identify within the voluntary Applicant Questionnaire.

In order to alleviate the under-representation of racialized and Indigenous administrators, priority in hiring will be given to qualified racialized and Indigenous persons who self-identify as such in the application process. This initiative is a special program under the Ontario Human Rights Code.

OCAD University is committed to providing an inclusive and barrier free experience to applicants with accessibility needs. Requests for accommodation can be made at any stage during the recruitment process. Please contact People & Culture for more information or refer to OCAD U's Policy of Accommodation in Employment for Persons with Disabilities.

All qualified persons are encouraged to apply; however, Canadians and permanent residents of Canada will be given priority. While we thank all candidates for their interest, only those short-listed will be contacted.