Job Description

About Us

Founded in 2018, VB Cosmetic is a premier medispa specializing in non-invasive cosmetic treatments, including advanced facials, laser therapies, and cosmetic injectables. We are committed to providing safe, effective, and personalized care using the latest medical-grade devices. As we continue to grow, we're looking for a creative, results-driven Marketing Manager / Social Media Content Creator to lead our marketing efforts and elevate our brand presence.

Position Overview

This dual-role position combines marketing strategy with hands-on content creation. You will be responsible for managing our brand image across multiple platforms, executing campaigns, and producing engaging content that drives client engagement, bookings, and loyalty.

Key Responsibilities

Marketing & Brand Management

Maintain and update the company website with fresh, accurate, and engaging content. Manage Google SEO strategies to improve rankings and organic traffic. Create and distribute email marketing campaigns (email blasts). Design and produce in-house marketing posters and promotional materials. Manage paid advertising campaigns (Facebook Ads, Google Ads, Instragram Ads, RedNote Ads) to drive qualified leads and sales. Provide regular performance reports and recommend data-driven improvements.

Social Media & Content Creation

Develop and execute comprehensive social media strategies across Facebook, Instagram, TikTok, Rednote, and other platforms with a focus on medical cosmetic treatments. Utilize AI-powered marketing tools (e.g., ChatGPT, Midjourney, Jasper, Runway, Synthesia) to streamline workflows, personalize campaigns, and optimize ad targeting. Create engaging, conversion-focused content tailored to attract and retain clients. Capture and edit high-quality photos and videos -- including AI-enhanced visuals -- for use across campaigns. Plan and manage content calendars to ensure consistent, on-brand messaging. Monitor platform analytics, industry trends, customer feedback, and competitor activity to inform strategies. Collaborate with the medical and marketing teams to brainstorm creative content ideas. Stay current on beauty, wellness, and healthcare trends.

Qualifications

Must be fluent in Chinese (both reading and writing)

in addition to strong English communication skills. Proven experience in marketing, social media management, or content creation (preferably in beauty, wellness, or aesthetics). Strong photography, videography, and editing skills. Proficiency in social media platforms, digital marketing tools, and analytics. Knowledge of SEO best practices and paid ad management. Creative mindset with excellent attention to detail and brand voice. Ability to work independently, meet deadlines, and manage multiple projects.

Why Join VB Cosmetic?

At VB Cosmetic, you'll join a passionate and innovative team dedicated to enhancing our clients' natural beauty. We offer a creative, supportive work environment where your ideas will directly shape our brand and business growth.

Job Type: Full-time

Pay: $23.00-$30.00 per hour

Expected hours: 32 per week

Experience:

Digital marketing: 2 years (required)
Language:

Chinese (required)
Work Location: In person