Job Description

Overview

We are seeking a dynamic and creative Content Marketing Specialist to join our digital marketing team. This role is ideal for a passionate individual with a strong background in content creation, SEO, and digital marketing strategies. The successful candidate will be responsible for developing engaging content that drives traffic, enhances brand visibility, and supports our e-commerce initiatives. A solid understanding of content management systems, graphic design tools, and analytics platforms is essential to excel in this position.

Responsibilities

Develop and execute comprehensive content strategies aligned with business goals and target audience needs. Create, edit, and publish high-quality content across various channels including websites, blogs, email campaigns, and social media platforms. Optimize content for search engines (SEO) through keyword research, on-page SEO techniques, and content structuring to improve organic visibility. Manage and update website content using WordPress and other content management systems. Design compelling graphics and visuals using Adobe Photoshop and Adobe Creative Suite to enhance content appeal. Implement HTML and CSS coding when necessary to customize website layouts and email templates. Conduct keyword research to identify trending topics and optimize existing content for better search rankings. Monitor website analytics via Google Analytics to assess performance metrics and refine strategies accordingly. Collaborate with cross-functional teams including design, product, and sales to ensure consistent branding and messaging. Stay current with digital marketing trends, industry best practices, and emerging tools to continuously improve content effectiveness.

Requirements

Proven experience in content marketing, digital marketing, or related roles within e-commerce environments. Strong knowledge of SEO principles, keyword research tools, and analytics platforms such as Google Analytics. Proficiency in content management systems like WordPress along with basic HTML/CSS skills. Skilled in graphic design using Adobe Photoshop and Adobe Creative Suite applications. Familiarity with email marketing platforms and strategies for audience engagement. Experience with content strategy development tailored for online audiences. Excellent writing, editing, and communication skills with attention to detail. Ability to manage multiple projects simultaneously while meeting deadlines. A proactive mindset with a passion for innovation in digital marketing tactics. Join our team as a Content Marketing Specialist to help shape our brand's digital presence through innovative content creation and strategic marketing initiatives that resonate with our audience across all platforms.
Job Type: Full-time

Pay: From $17.43 per hour

Expected hours: 40 per week

Work Location: In person