Job Description

Robertson is the School of New Work. Our vision is for everyone to have a good life through a prosperous and fulfilling career. Our mission is to empower our learners with the most relevant training and up-to-date industry insights so that they may find fulfilling and meaningful careers.


Position Overview

The Content Specialist will play a pivotal role in expanding Robertson College's reach and impact within the community. Reporting to the Manager of Strategic Partnerships, this individual will be responsible for building and nurturing relationships with community organizations, alumni, and local employers to foster strong community ties, and support the college's strategic growth initiatives. This person requires an entrepreneurial spirit, and is a creative visionary with a passion for story telling through videography, and social media.

Key Responsibilities

Community Engagement

Develop and execute strategies to build and maintain strong relationships with community organizations, local businesses, and educational institutions. Represent Robertson College at community events, workshops, and industry gatherings. Identify and pursue opportunities for collaborative partnerships that align with the college's mission and strategic goals.

Content Creation:

Plan and execute a content strategy to increase engagement and grow our followers on all social media platforms. Capture, edit and produce high quality content. Write compelling captions, create engaging reals, and craft social media posts that align with the College's brand and overall strategic goals. Implement SEO best practices and social media strategies to increase content visibility, engagement and website traffic.

Collaboration and Reporting

Foster collaborative relationships with marketing, sales, operations, workforce department/division leaders to ensure a cohesive approach to content that supports both individual division goals and college-wide initiatives. Ensure all content initiatives align with overall marketing strategies and contribute positively to the college's brand and reputation. Regularly analyze and report on content performance metrics to assess the effectiveness of content strategies and campaigns.
Use insights from data to refine content approaches, increase engagement, and meet key performance indicators for each division.

Trend Monitoring and Innovation

Stay informed of the latest trends in content marketing, digital technology, and educational advancements to keep content relevant and impactful. Introduce innovative content solutions and practices to enhance visibility and engagement across targeted audiences.


What are we looking for?Talent for developing original and creative ideas and engaging storytelling content for audiences. Proven experience and familiarity with content management systems, analytic tools and potentially graphic design or video editing tools. A background or post secondary education in marketing is an asset, but strong consideration will be to proven experience in content creation and social media presence. Ability to communicate effectively and clearly through Proficiency in CRM software (preferable SaleForce) and sales technology tools. Analytical mindset with the ability to use data-driven insights to improve sales performance. Commitment to excellence and a results-oriented approach Must be willing to travel to other campuses and attend events


Don't feel like you meet every requirement? We encourage you to apply anyways! Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single requirement.



WHY WORK WITH US



Education Canada Group (the parent company of Robertson College) is an equal opportunity employer. We celebrate diversity in our inclusive work environment and encourage people from all walks of life to apply. We are committed to fostering an inclusive and diverse environment where everyone feels seen, heard, and valued. We embrace our team's differences and know that diversity in our team is the strength that drives our success. We want you to feel welcomed, energized, challenged, and engaged while having fun. Come and grow with us! If you are someone who loves the highs and lows of doing meaningful work with like-minded team members, we'd like to hear from you! If you would like to request reasonable accommodations for the interview process, please let us know.

Having a deep understanding of the demands of the modern workforce is integral to what we offer our learners. That is why internally, we place such value on building a work culture that is flexible and adaptive to the changing world of work. Our 4 day work week gives some of our team members a #MeDay each week to invest in themselves. We also seek out diversity in our team. We #CelebrateEverything and encourage team members to take paid time off to celebrate their cultural, religious, and spiritual holidays. Our team is intentionally talent-dense - our strength lies in the differences in backgrounds and expertise that we each bring to the table.

As a company we are committed to uplifting indigenous voices, respecting traditional lands, raising awareness and working in collaboration with Indigenous partners in the spirit of reconciliation.
We acknowledge that our campus located in Winnipeg is on Treaty 1 territory, the traditional lands and waters of Anishinaabe [AH - NISH - AH - NAH - BAY], Ininiwak, Anishininiwak, Dakota, and Dene (DEN-EH) peoples, and the National Homeland of the Red River Metis. We acknowledge that our water is sourced from Shoal Lake 40 First Nation located on Treaty 3.

In Alberta, We acknowledge Robertson College is on the traditional territories of the Blackfoot Confederacy (Siksika, Kainai (Gay-aynah), Piikani (Pe-gun-ee)), the Tsuut'ina (soot-tin-a), the Iyarhe (E-a-hey) Nakoda Nations, the Metis Nation (Region 3), and all people who make their homes in the Treaty 7 region of Southern Alberta.

In Edmonton on Treaty 6 territory, a traditional gathering place, traveling route and home for many Indigenous Peoples including the Nehiyawak/Cree, Tsuut'ina, Niitsitapi/Blackfoot, Metis, Nakota Sioux, Haudenosaunee/Iroquois, Dene Suline, Anishinaabe/Ojibway/Saulteaux, and the Inuk/Inuit.

We thank all applicants, but only those selected for an interview will be contacted.