Consultant, Direct Marketing Analytics

Toronto, ON, Canada

Job Description


Toronto, ON - Regional - (CAN) 305 Milner Avenue Suite 903 ON Toronto , ON M2J 5C2 Phone : 416-510-1211

Branch Phone Number



Manpower is hiring for a Marketing Analytics Consultant for our banking client in Downtown Toronto

What\'s in it for you?

  • $39/ hour, plus 4% vacation pay
  • Paid weekly, every Friday
  • Mon - Fri, 9am to 5pm
  • 12 Months contract with strong opportunity for extension or to convert to FTE
  • Toronto Downtown (Position is Hybrid - once a week on-site)
What is the job?

The Senior Consultant is primarily responsible for ongoing and ad-hoc analytical support of credit card acquisition and retention campaigns and programs, including the delivery of detailed campaign post-analyses at the portfolio and channel of acquisition levels, as well as the identification of strategic insights and recommendations that will help drive the Cards business.

What will be your daily job duties?

- Provides analysis and reporting to enable direct marketing strategy by engaging in sales lead evaluation, direct marketing campaign measurement, and client centric analyses for the credit Cards LOB.

- Responsible for understanding credit card acquisition and retention programs and campaigns and the impact that they have in card members/clients.

- Conducts deep-dive analytics to provide business insights to assist the Cards team in meeting their strategic goals. Familiarity with test vs. control and A/B testing campaign performance assessment methodology.

- Analyzes how campaigns drive client behaviour. Provide analytical support in the creation of cardholder journey stories and presentations to Senior Management, including monthly and quarterly business review presentations.

- Performs a consultative role in working with multiple card stakeholders and with cross-functional teams on card analytics.

- Understands and meets the needs of Cards stakeholders, including supporting with ad-hoc requests.

- Informs and updates leaders, team members and business partners on relevant information in a timely manner

- Manage multiple stakeholders at the same time and ability to explain the results of the technical/analytical work to a non-technical audience, who on the other hand are experts in the credit card business. So, storytelling and previous experience in the Cards industry are required.

Must Haves:

\xc2\xb7 2 - 4 years of experience in a consultative role focusing on data analysis.

\xc2\xb7 Previous experience in the credit card business (Banking or credit card industry)

\xc2\xb7 Experience manipulating and synthesizing large volumes of complex information from multiple sources.

\xc2\xb7 Strong knowledge of data modeling and statistical analysis techniques.

\xc2\xb7 Experience working with multiple stakeholders.

\xc2\xb7 SQL experience

\xc2\xb7 SAS experience

Nice to have:

\xc2\xb7 Digital analytics experience

Select Apply Now and qualified applicants will hear from a recruiter within 24 hours.

We love referrals. Visit manpower.ca/referral to easily share this opportunity with friends and family and increase your compensation for each successful referral.

Manpower Group recognizes the importance of providing an accessible and barrier-free environment. We are committed to creating a welcoming, fair and inclusive environment by offering equal opportunity to access our services. At Manpower Group, we are committed to providing accommodations, and will work with you to meet your needs

Manpower

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Job Detail

  • Job Id
    JD2164720
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    $39 per hour
  • Employment Status
    Permanent
  • Job Location
    Toronto, ON, Canada
  • Education
    Not mentioned