Job Description

Company Description

Canada Goose isn't like anything else. We've built something great, something special - an iconic lifestyle brand with an inspirational and authentic story. At the heart of it is our promise to inspire and enable all people to thrive in the world outside. To Live in the Open. At Canada Goose, you're part of a movement that belongs to something bigger. One that seeks out the restorative power of nature and is driven by a purpose to keep the planet cold and the people on it warm. We endure any condition, observe every detail, and are building a community that believes in living bravely and coming together to support game-changing people.

Here, opportunities are everywhere - to try something new, to learn, to do meaningful and impactful work, and they're yours for the taking.



Position Overview:

Reporting to the Sr. Manager, Communications, the Communications Specialist will be responsible for supporting the development and execution of all Canada communications strategic initiatives. This position requires a strong passion for writing, media relations experience and keen attention to detail.

You are a reliable team player, dedicated to being a "keeper of the brand" and passionate about working with a growing team to educate, excite and engage audiences with powerful stories through a consistent voice.

Working collaboratively with both the global Communications team and the Canada Marketing team, this role will be successful in a fast-paced environment and able to handle multiple projects at once.

What you will do in this role:

• Support and proactively contribute to the strategic development and execution of Communications plans and initiatives
• Lead in drafting Communications materials including pitches, media alerts, fact sheets, press releases and executive interviews
• Support the planning, organization and execution of all Communications and Marketing related events and activations, including Canada store openings, seasonal media previews and press trips
• Cultivate new and nurture existing relationships with media through consistent (virtual and in-person) hosting initiatives, with a key focus on regional titles in priority cities
• Assist with managing day to day communication with the Canada Consumer PR agency, specifically overseeing "Always On" pitch efforts
• Manage, track and coordinate media sample inventory, supporting all inbound and proactive media requests and opportunities, including those facilitated through our agency
• Manage Canada Communications editorial clippings and metrics, for monthly and annual coverage reports
• Assist with invoicing and project budget management
• Assist with the Global Affiliate program as a representative for the Canadian Market
• Coordinate and oversee Communications related messengers, courier services and shipping

• 3-4 years of experience in a Public Relations, Communications, or Media Relations related position; agency experience preferred
• University degree or college diploma in marketing, public relations/communications, or journalism related field
• Demonstrated experience and proven relationships/coverage with media in Canada
• Exceptional communicator with superior journalistic writing skills, as well as articulate verbal communication skills
• Understanding and knowledge of the Canadian media landscape across all mediums: broadcast, print digital and social
• Commitment to working well with a distributed global team, as well as cross-functionally
• Energetic, flexible, collaborative, and proactive in bringing forward actionable ideas
• Extremely detail oriented with strong organizational skills
• Strong ability to multi-task and "roll up sleeves" to get the job done
• Demonstrated strength in managing multiple/changing priorities in a fast-paced environment
• Strong proficiency in Microsoft office (specifically Word, Excel, PowerPoint, Outlook)
• Understanding and appreciation for Outdoor and luxury Fashion apparel industries; Outdoor, Fashion, and Luxury brand experience is an advantage

• Hybrid working environment; in-office and working from home
• Ability to travel 25%