Job Description

The Corporation of the Town of Midland

invites applications for the position of

Communications & Social Media Coordinator

(permanent full-time, 35 hours per week)


Join our innovative team of collaborators who are passionate about providing exceptional municipal services to our community. We strive to help our employees to reach their professional goals through rewarding projects, collaborative team environments, and professional development. The Town of Midland is committed to increasing overall employee health and wellness and we are dedicated to supporting flexibility and providing employees with a better work-life balance.


Are you a creative communicator with a passion for storytelling and community engagement? The Town is seeking a dynamic Communications & Social Media Coordinator to help shape how we connect with residents, businesses, visitors, and partners.

What you will do:

In this role, you'll be at the heart of how the Town connects with its community. You'll create and share stories that bring Town initiatives to life across social media, web, and print. You'll collaborate with partners to design campaigns and content that invite participation and amplify local voices. You'll embody our brand through fresh, consistent visual identity and messaging, and empower staff to be confident brand ambassadors. You'll use data and feedback to drive continuous improvement, ensuring our communications are impactful and relevant. You will support Town leadership and staff in communicating key projects and service information, foster a culture of communications excellence, and play a vital role in emergency communications.

What you will need:

As our ideal candidate, you will hold a diploma or degree in Communications, PR, Marketing, or a related field with prior experience and understanding of public relations, marketing, and communications activities. Additionally, you will have experience developing content and strategies for social media and websites as well as excellent writing, editing, and verbal communication skills.


Please see the attached job description for further details.The successful candidate will be required to complete a Criminal Record Check, in accordance with the duties of this position.

This IBEW Local 636 union position offers competitive total compensation including hiring hourly wage rate of $27.71, 35 hours per week (hourly range up to $34.64), OMERS pension, 8 paid sick days and 18 discretionary paid days per year. Per the Collective Agreement, IBEW members have first consideration.

This posting closes on

Sunday, October 19, 2025 @ 11:59 p.m.

Position

S

ummary

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Reporting to the Manager, Customer Experience & Communications, the Communications & Social Media Coordinator plays a key role in connecting residents and visitors to Town services and information. This role is responsible for creating clear and engaging content across all avenues of communication, developing communication and marketing campaigns, as well as maintaining the Town's digital presence. This role assists with creating an innovative and consistent corporate-wide approach to communications and customer service excellence aligned with the Town's strategic plan.

Duties & Responsibilities

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Develop engaging content for social media, web, and print that connects the Midland community and brings Town initiatives to life. Collaborate with internal and external partners to design and deliver campaigns, events, and surveys that encourage community engagement and provide opportunities for individuals to express their perspectives. Develop and maintain a fresh, consistent visual identity and messaging across all platforms. Create promotional and informational content that reflects the Town's services, values, and priorities. Provide training, resources, and ongoing support to staff to ensure they are well-equipped to confidently represent the Town's brand across digital platforms, in-person engagements, and within the broader community. Leverage analytics and feedback to evaluate the effectiveness of communications initiatives and disseminate key insights across the organization. Maintain a commitment to continuous improvement in how we engage and connect with the community. Support the Mayor, Chief Administrative Officer, and departmental teams in effectively communicating key initiatives and updates to the public. Promote a culture in which all team members recognize the importance of effective communication and actively contribute to advancing the Town's public engagement efforts. Support crisis communications and service notices as part of our Emergency Information team. Keep up to date on emerging technologies, communications techniques, and best practices to ensure our communications are modern and accessible. Monitor the Town's communications inbox for external communications concerning media contacts and assist the Manager with responses to enquiries or media release navigation. Oversee and monitor the Town's website to ensure compliance with Town policies and practices and adherence to standards relating to the Accessibility for Ontarians with Disabilities Act (AODA). Review and approve website content submitted by departments to ensure it meets reading level and Town brand standards. Monitor posted content and social media messaging tools for timely responses.

Team Member

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Work as a team player promoting a positive and professional work environment and conduct role with integrity and respect. Uphold the Town's values of integrity, accountability, empowerment, purposefulness, and service excellence. Act as an Ambassador throughout the community, positively representing the Town. Abide by the policies and procedures of the Town. Abide by the Occupational Health and Safety Act, and work in a manner that is safe, reporting incidents immediately to direct supervisor. Perform other duties as assigned to meet the overall goals and objectives of the Town. Build and maintain knowledge and expertise in relevant fields.

Qualifications and Requirements

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College diploma or degree in Communications, Public Relations, Marketing, or a related discipline required. An equivalent combination of education and experience May be considered. Minimum of two (2) years of practical experience in a communications, marketing, or public relations role. Strong knowledge of public relations and advertising principles, especially as they relate to government or public sector organizations. Comfortable managing media interactions and requests. Experience managing social media and digital marketing for an organization. Skilled in writing, editing, and verbal communication, with a creative approach to storytelling and engagement. Familiarity with desktop publishing, website management, and graphic design; photography and print production experience is an asset. Ability to plan, launch, and evaluate campaigns, programs, and events, showing initiative and creativity in public engagement. Exceptional organizational skills and the ability to multitask, prioritize, and manage competing deadlines in a fast-paced environment. Knowledge of Council and municipal government processes is an asset. Strong interpersonal and consultative skills, with a commitment to customer-focused service. Able to support forums, speaking engagements, and represent the Town in a positive, professional manner. Sound judgment, confidentiality, and the ability to remain calm and effective under pressure.

Effort/Physical Demands

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Physical demand requires standing, sitting and walking. Requires strong attention to detail for reading, writing, and creating content without interruption. Expect to regularly engage with the public through in-person, social media and digital channels, which can include responding to challenging feedback and criticism of the corporation. Professionalism, resilience, and composure are essential. Work in a safe manner that follows the Town's Health and Safety policies and in compliance with the Occupational Health & Safety Act.

Working Conditions

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Normal work week is 35 hours. Will be required to work some evenings and weekends as needed. May be required to attend events, conferences, and seminars/workshops where applicable. Normal office working environment.

We thank all applicants for their interest. However, only those being considered for an interview will be contacted. In accordance with the Municipal Freedom of Information and Protection of Privacy Act, personal information is collected under the authority of the Municipal Act, and will only be used for candidate selection.

As an equal opportunity employer, we are committed to establishing a qualified workforce that is reflective of the diverse population we serve. We encourage applications from Indigenous peoples, racialized people, persons with disabilities, and those who identify as LGBTQ2S+.

The Town of Midland is committed to providing accommodation based on any human rights protected grounds and in accordance with the AODA, throughout the recruitment and selection process. If you require accommodation, please notify us when contacted for an interview and we will work with you to meet your needs.