Job Description

West Parkland Gas Co-op (WPG) is a natural gas cooperative in Alberta that was formed on May 12, 1972. WPG provides natural gas to over 5200 members/customers across Parkland County, Stony Plain, Spruce Grove, and the Village of Spring Lake and continues to grow.

What will I be doing?

Reporting to the General Manager, the Communications Coordinator is responsible for managing all of WPG's social media, website and the communication and marketing materials and event planning to ensure WPG is branded accordingly and generate awareness about the WPG brand to the public and stakeholders.

Manage online marketing and digital media tools including WPG's websites, blogs, and social media channels such as Facebook and Instagram.

Assist in updating website content and social media posts to promote WPG services, values, and community initiatives. Assist with desktop publishing projects and design, as required. Develop graphics and other media content showcasing member businesses, WPG activities, products and service offerings. Create internal and external communications for WPG to ensure it is on brand. Write ad copy, create marketing materials, text for marketing material and social media posts, and conduct social media activities as required to support marketing efforts. Create visually appealing posters, flyers, and promotional materials for programs, groups, and community events using tools such as Canva or Adobe Express, etc. Ensure all materials align with WPG mission, values and brand identity, cultural values, and professional standards. Develop policies and processes related to brand guidelines, logos, script, print materials, etc. Oversee and initiate ventures that promote WPG and the community such as coupon books or other projects. Collaborates with location organizations and municipalities (Clients) for promotion of WPG events. Explores opportunities to partner with community teams, leagues, businesses, and residents to expand the brand of WPG. Coordinates public appearances for WPG, including sponsorships, auction donations, golf tournaments, etc. Seek out opportunities to partner with community, businesses and other external stakeholders and approach or contact them as needed to partner with them. Full cycle event planning and organizing including booking, planning and managing the details for all event bookings. Oversees the design, procurement, and production of all promotional material including printed collateral, banners, etc.

What do I need to succeed?

A post-secondary diploma or degree in Business Administration in Marketing. A minimum of 3-5 years of experience in communications, marketing and event planning and management with preference of work in medical office, clinic setting, social services setting is preferred. Cultural awareness and sensitivity and ability to communicate respectfully with diverse communities. Effective verbal and written communication skills with individuals at all levels of the organization. Strong client service skills and experience in managing client queries.
Strong prioritization, multi-tasking, and time management skills to meet deadlines. High level of critical and logical thinking, analysis, and reasoning to identify underlying principles, reasons, or facts.

Demonstrated attention to detail and the ability to work quickly while maintaining a high degree of quality and accuracy. Strong computer skills and ability to work with Microsoft Office suite of business programs specifically Excel, Word and Outlook and graphic design software and social media tools including Adobe, Canva, Premiere and InDesign platforms.
Job Types: Full-time, Permanent

Pay: From $61,000.00 per year

Benefits:

Company car Company events Dental care Extended health care Life insurance On-site gym On-site parking Paid time off RRSP match Vision care Wellness program
Work Location: In person