Job Description

Status: Full-time, temporary (12-month contract) Vacancies: One FTE: 1.0 Schedule: Monday - Friday, 8:30 a.m. - 4:30 p.m. Location: Work from home in the Calgary Zone The Calgary West Central Primary Care Network (CWC PCN) is seeking a Communications Advisor - Social Media and Digital Communications to join our collaborative and innovative team. In this role, you\xe2\x80\x99ll be responsible for social media and digital community management as well as communications planning, writing, and editing. You will coordinate and publish content via digital channels, moderate online communities, and monitor and measure results against key performance indicators that align with business and project-specific messaging and goals. This position is a maternity leave cover (12-month contract). This is a work-from-home position that provides the opportunity for independent work as well as collaboration with an experienced and knowledgeable team. The successful candidate must be located within the Calgary Zone or the surrounding area (e.g., Cochrane, Canmore, Airdrie). Responsibilities Social media and digital community management

• Develop engaging content \xe2\x80\x94 written and visual \xe2\x80\x94 to publish on social and digital platforms (web, e-newsletters).
• Publish and share appropriate, engaging, and accurate content with the right audiences at the right time.
• Maintain a directory of responses and customer service replies for efficiency in responding to direct messages and posts \xe2\x80\x94 including protocols for addressing negative feedback and mitigating reputational damage from online trolls.
• Leverage social listening and analytics to provide input and support the development of editorial calendars and content strategies.
• Moderate, lead, and participate in online conversations, ensuring a consistent brand voice.
• Act as a digital technology super-user, supporting colleagues with digital property administration and content development.
• Monitor social and traditional media, with a focus on health and primary care news, to ensure team members and leadership are aware of pertinent information or new developments.
• Collaborate to build and maintain an annual editorial calendar.

Communications planning

• Collaborate with other functional groups to assist in conducting needs assessments, developing communications strategies, researching best practices, monitoring target audiences and influencers, implementing initiatives, and adapting existing programs to meet organizational and project-specific goals and objectives.
• Participate in crisis communications planning and crisis response.
• Identify opportunities to implement a strategic communications approach in support of goals and desired outcomes.
• Ensure communications are audience-appropriate by using personas, testing key messages and concepts, and analyzing metrics.
• Produce reports that show success metrics (key performance indicators).

Writing and editing

• Lead the development of the monthly patient e-newsletter and content for social media.
• Demonstrate a professional level of writing, ensuring strong spelling and grammar and that work products are error-free.
• Edit and publish content in collaboration with colleagues. Peer edit documents and other written materials, in compliance with Canadian Press style. Act as \xe2\x80\x9cthe second set of eyes,\xe2\x80\x9d providing editing support for colleagues.
• Proofread and edit materials before publication to ensure accuracy and consistency with CWC PCN brand and style guidelines.
• Produce various types of content including (but not limited to): headlines, long-form content, short-form content, news stories, reports, image captions, and scripts and storyboards (for videos and podcasts). Ensure all content aligns with brand voice, tone, and style guidelines.

Qualifications Education: A bachelor\xe2\x80\x99s degree in communications, digital marketing, or a related field is required. Experience: A minimum of five years\xe2\x80\x99 experience in the communications field is required. A minimum of two years\xe2\x80\x99 experience with client management, collaborative projects, social media strategy, content development, and monitoring is required. A minimum of two years\xe2\x80\x99 experience in the primary care field is an asset. Agency, government, and not-for-profit experience is preferred. Functional knowledge: Advanced writing and editing skills. Experience writing and editing in compliance with Canadian Press style standards is considered an asset. Background check: A clear Criminal Background check is required to start. Vaccination: This role requires the incumbent to be fully vaccinated against COVID-19 (i.e., have received all doses that are recommended by Health Canada) and must be able to provide proof of vaccination. Why work for us? We have been recognized as an Alberta Top 75 Employer for 2022. Employees of the CWC PCN enjoy a competitive salary and benefits package that includes employer-paid premiums for health and dental benefits, health spending/wellness account, learning account, eligibility to contribute to our group RRSP plan and receive an employer match, flexible working options, generous vacation and personal time off allowances, education days, as well as professional development opportunities. The CWC PCN is a leader in the provision of primary care through collaboration, innovation, and teamwork, creating healthy patients and satisfied providers. The CWC PCN is committed to providing a physically, emotionally, and psychologically safe environment for all workers, patients, and visitors. We are also committed to promoting policies internally that ensure team members across the organization feel they belong and can perform to their best capacity in a supportive and respectful work environment. How to apply Due to the high volume of applications we receive, only those who apply through LinkedIn or the CWC PCN website will be moved forward in the recruitment process. This is a necessary step as we require important information from our online application form. Please include your cover letter and resume when submitting your application. Please copy and paste the following link to apply directly directly on our website: https://recruiting.ultipro.ca/CAL5003CWCP/JobBoard/96245e74-1627-4297-ac27-99d78758cdbc/OpportunityDetail?opportunityId=79a51cd9-a6a8-43d5-8490-42788f5d402c Our hiring practices ensure that all qualified candidates are considered and decisions are merit-based. We invite applicants of all racial and ethnic backgrounds, ancestry, religious beliefs, gender/gender identity, sexual orientation, age, family/marital status, and physical and mental disabilities. The CWC PCN welcomes and encourages applications from persons with disabilities or those needing an accommodation based on any other protected ground. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request an accommodation, please visit our website at the link above for our contact information. We thank all applicants for their interest; however, only shortlisted candidates will be contacted. Posting will remain open until the role is filled. Job Types: Full-time, Fixed term contract
Contract length: 12 months Benefits:

• Dental care
• Employee assistance program
• Extended health care
• Paid time off
• RRSP match
• Vision care
• Work from home

Schedule:

• 8 hour shift
• Monday to Friday

Work Location: Hybrid remote in Calgary, AB