Description
Poste chez Canadian Medical Protective Association
? COMMUNICATIONS ANALYST - SOCIAL MEDIA
CONTRIBUTING TO THE CMPA
The Communications department provides strategic advice, guides overall messaging and positioning, and provides creative writing, editing, translation and graphic design services. The department also monitors changes in the physician and healthcare environments, proactively identifies risks and emerging issues and works to ensure that CMPA messages and products reflect and respond to the needs of members. In addition, the Communications department is integral in driving and supporting change within the Association.
POSITION OVERVIEW
The Communications Analyst - Social Media is an integral member of the Communications department, bringing expertise in copywriting, communication production, coordination of social media content and social media monitoring and listening. Reporting to the Team Lead - Social Media and Marketer, the incumbent serves a primary resource for monitoring the environment, conducting research, and analyzing a wide range of issues of importance to the CMPA. The incumbent provides senior leadership, with concise and essential information on which to make informed decisions often within critical timelines. The Communications Analyst - Social Media possesses an in-depth knowledge of media monitoring within the Canadian healthcare environment and develops daily environmental scanning reports in addition to weekly social media content (tweets, LinkedIn posts, etc.), and reports on analytics for all social media channels.
POSITION ACTIVITIES
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