Job Description

We're building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what's right for our clients.

At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

To learn more about CIBC, please visit



What you'll be doing

Reporting to the Director, Client and Product Growth at Simplii Financial, this role is responsible for contributing to the evolution of the Simplii Deposit and Payment products as catalysts to growth customer share of wallet and market share. The individual develops compelling, industry leading products under the Simplii brand, manages the Deposits product strategy and performance and supports the day to day management of Simplii products in addition to growing deposit balances, revenue and profitability. The influences the ongoing development and growth of the Simplii Financial franchise and it's positive contribution to the CIBC enterprise.

How you'll succeed

The growth manager will be responsible for growing the business of a key segments and products in Canada

They will represent product in all marketing communications across owned channels or paid advertising with a primary focus on:

Remittance business supporting Simplii's Global Money Transfer

Overall Deposit led project communications

Refer a friend program

Alternate payment solutions

Core responsibilities include:

Building a strong foundational understanding of the product P&L and revenue streams and client base in order to truly understand the business, our competitive offering and the overall banking industry across these segments and products

Defining and briefing the campaign channel strategy for marketing and communications

Working alongside cross-functional teams to manage campaigns with executional excellence

Building a strong foundational understanding of the product P&L and revenue streams and client base in order to better recommend future campaigns

Analyzing campaign performance and ensuring optimizations are implemented for future across paid media advertising and owned channels capabilities

Promote a continuous review and analysis of product performance and market positioning

To do this you will oversee the customer conversion funnel to determine where we can drive cross-sell, acquisition, customer retention, marketing pushes, promotions and performance

This person will work closely with cross functional partners, including product, operations, marketing, and analytics

Who you are

Post-secondary education in Business, Commerce or related field

Strong background or interest in financial services

Strong Marketing and strategic planning - experience leading campaigns from briefing to execution working with cross-functional teams

Ability to plan and coordinate several initiatives simultaneously

Strong ability to understand and interpret complex information, identify patterns and trends in new or strategic areas, and independently develop recommendations in order to respond to urgent business priorities

Strong analytical, problem-solving and influential skills

Excellent communication and presentation skills sufficient to prepare and present material to an executive audience

What CIBC offers

At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career, rather than just a paycheck.

We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a health benefits program, defined benefit pension plan, an employee share purchase plan and MomentMakers, our social, points-based recognition program.

Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.

We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.

What you need to know

CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contact

You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit.

Job Location Toronto-161 Bay St., 4th

Employment Type Regular

Weekly Hours 37.5

Skills

Business, Business Cases