Job Description

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Posting Closes On: September 10, 2023

Compensation: 76,438 to 95,548 (based on experience)

Additional Information: This is a 12 month temporary role.

Did you know that Servus Credit Union is Alberta\'s largest credit union and is ranked #1 in Canada on Forbes\' World\'s Best Banks list for 2022? We\'re excited to be growing and moving with the times to keep up with the fast-paced, ever-changing financial industry!

Join Our Team!

We\'re looking for a Cards Insights Specialist to support our Cards Growth and Product team.

Reporting to our Director Card Growth and Product, this role is pivotal in driving the cards division\'s data-driven decision-making and delivering measurable contributions to the department\'s operating margin.

Through rigorous analysis of campaign performance, market trends, and customer behavior, the specialist plays a vital role in shaping growth strategies and enhancing card products.

By collaborating with various teams, the specialist ensures that the organization makes informed decisions to drive organic growth in existing markets and to expand into new territories through innovative cards-as-a-service offerings.

Requirements:

More specifically, the scope of your responsibilities will include but are not limited to:

The scope of your responsibilities will include but are not limited to:

• Utilize advanced data analytics techniques to extract meaningful insights from datasets related to credit card usage, customer behavior, and market trends.
• Uses programming skills, ETL tools, MDM tools, and data virtualization solution to recommend, develop, customize, and manage integration tools, databases, and warehouses. Assembles basic sets of data that meet non-functional and functional business requirements.
• Conduct comprehensive market segmentation analysis to identify and target specific customer segments for tailored marketing initiatives and engagement strategies. These insights may be used to recommend innovative marketing campaigns that inspire customer acquisition and elevate product engagement.
• Analyze campaign performance data to evaluate the effectiveness of marketing initiatives, optimizing campaign strategies, targeting, and messaging.
• Create data visualizations and dashboards to communicate complex findings and insights to non-technical stakeholders.
• Design and conduct ad-hoc analyses to address specific business questions or challenges, providing data-driven solutions.
• Measure product engagement metrics and conduct in-depth analysis to enhance customer interactions and satisfaction.
• Collaborate closely with cross-functional teams, including Marketing, Product Development, Risk Management, and Finance, to provide data-driven insights that inform growth strategies and product enhancements.
• Collaborate with technology teams to ensure data accuracy, integrity, and availability for analysis, and to develop automated reporting mechanisms.
• Drive continuous improvement by identifying opportunities to enhance data collection, data governance, analysis methodologies, and reporting processes.
• Support the development and refinement of business cases for new initiatives, contributing data-driven insights that guide decision-making.
• Stay current with industry trends, industry best practices, competitive landscape, and data analytics trends to continuously enhance the efficiency and effectiveness of insights generation.

Requirements

To qualify, you\'ll need at least the following:

• Undergraduate degree or diploma in Business, Economics, Finance, Data Science, or a related field. An equivalent combination of education and experience will be considered.
• 5+ years of experience in data analytics, business intelligence, or a related role within the financial services industry.
• Proficiency working with data in tools such as: SQL, Excel, Data Bricks, PowerBI and other data tools.
• Strong analytical mindset with the ability to translate and communicate complex data into actionable insights and recommendations clearly and effectively.
• Experience in developing and delivering reports, dashboards, and presentations to stakeholders.
• Detail-oriented and capable of managing multiple tasks and deadlines in a fast-paced environment.
• Proven track record as an intrinsically motivated learner that will seek to improve their understanding of credit card operations, risk management, and market dynamics.
• Demonstrated history of evaluating campaign effectiveness, market segmentation, and industry trends to steer business strategies and achieve desired outcomes.

Although not required, the following experience and education/certifications are valuable assets:

• Knowledge of machine learning techniques for predictive modeling and customer segmentation.
• Previous experience working with credit card data, customer journey analysis, portfolio optimization, campaign management, and product engagement metrics.

Most importantly, we\'re looking for candidates who align with our values. We live our values in how we do business. We\'re not afraid to be different - in fact, we embrace our differences. We have a spirit that motivates us to give our best service to members every day. It\'s our values that attract many people to Servus - and keep them with us. We embrace our culture and heritage, and we pride ourselves on our strong commitment to the communities we serve and our efforts to build and maintain member loyalty.

If this sounds like you, then we encourage you to apply!

Benefits:

By creating a healthy and inclusive work environment and providing employees with the tools and supports they need, we help our employees achieve their potential. Servus is committed to providing a great place to work, and we invest in our employees by ensuring they have:

• A supportive and engaging working environment
• Benefits that lead the field
• A total rewards strategy that includes recognition for a job well done
• Learning options that support lifelong learning and career-building opportunities
• Opportunities and support for volunteering in local communities and abroad
• Support for employee fundraising through our annual corporate fundraising events and through several less formal initiatives led by our employees

Here are some of the benefits that our employees love:

• Financial benefits available immediately (reduced Loan and Credit Card rates, etc)
• Matched Retirement Savings program (Servus matches what you contribute)
• Annual flexible spending account to purchase additional health or personal wellness items
• More than Alberta standard vacation time to start and vacation purchase program for those years when you need more time off
• Incentive pay program
• Full package of health and wellness benefits

As Servus, our employees are also members. This means you\'ll have all the benefits of being a member of the credit union including profit sharing, voting for the board of directors, and all of the services we provide \xe2\x80\xa6 with a few additional perks!

Imagine working for an organization that values diversity and inclusivity, and where everyone collaborates for your success. If you want to join a team of community leaders passionate about making an impact, apply now!

Next Steps

Click on the link below to apply for this amazing opportunity. If you\'re shortlisted, you\'ll hear from us after the posting closes. Should you require an accommodation during the application and selection process, send us a quick email at with the position and location you\'re interested in. Thanks for applying with Servus Credit Union; we look forward to learning about you and your experience!

Servus Credit Union is an equal opportunity employer and employs personnel without regard to race, colour, ancestry, place of origin, religious beliefs, gender, gender identity, gender expression, age, physical disability, mental disability, marital status, family status, source of income, and sexual orientation.

Servus Credit Union