Job Description

Position Summary... Product Manager III defines and manages strategy and business objectives for minimally complex products by identifying market opportunities, developing business cases, and setting key performance indicators. This role focuses on product development, customer needs, stakeholder collaboration, and data-driven decision-making.
What you'll do...
Key Responsibilities

• Define and own the product strategy and roadmap for offsite ?, DSP, and social offsite expansion (audience targeting, inventory, integrations, measurement).
• Work closely with engineering, data science, operations, and commercial (sales & marketing) teams to specify, build, launch, and iterate on products.
• Identify new opportunities for partnerships, social platforms, measurement tools, and optimizations to improve reach and ROI.
• Establish and monitor key performance metrics (e.g., CTR, viewability, conversion, cost per action, incremental lift, OMNI ROAS) and ensure products meet business goals.
• Lead market, competitive, and customer research to understand trends in digital advertising, programmatic, privacy, identity, and social media landscapes.
• Ensure alignment with Walmart's privacy, regulatory, and data governance policies, especially around audience targeting, cookies / ID alternatives, and cross-border data use.
• Work with operations and supply chain of ad tech (DSP partners, social platforms, ad exchanges) for integration, compliance, quality of supply, budgeting, trafficking, and delivery.
• Collaborate with the sales team to understand advertiser needs, help with pitches / product demos, support customizing solutions for key clients, and gather feedback post launch.
• Manage trade-offs in roadmap (performance vs. reach vs. cost vs. speed), balancing short-term delivery with long-term scalability, reliability, and innovation.

Minimum Qualifications

• Bachelor's degree in business, Marketing, Advertising, Statistics, Computer Science, Engineering or related field.
• 5+ years of product management experience, ideally in digital advertising / ad tech / retail media / programmatic / DSP / social advertising ecosystems.
• Deep understanding of display advertising, programmatic buying, DSP architecture, ad exchanges, social media ad platforms (Facebook/Meta, Instagram, TikTok, etc.), and offsite display inventory.
• Proven track record of launching and scaling products in programmatic or off-site/social advertising, with measurable business impact.
• Strong analytical skills: ability to work with data (both quantitative and qualitative), define and track metrics, run experiments / A/B tests / lift studies.
• Excellent stakeholder management: experience working cross-functionally with engineering, data science, sales, operations, legal/privacy etc.
• Experience navigating issues around identity / cookie deprecation / privacy (e.g., post-cookie ID strategies, first-party data, device graph, constrained environments).
• Strong strategic thinking: able to scan market trends, competitive landscape, identify gaps/opportunities.
• Excellent communication skills: able to present roadmap, business case, results, trade-offs to senior leadership, clients, internal teams.

Preferred Qualifications

• Prior experience in retail media / commerce-driven ad ecosystems. Understanding how shopper data, catalog data, in-store / online behaviour feed into ad targeting and measurement.
• Familiarity with social/offsite attribution and measurement tools (multi-touch attribution, incrementality, MTA, MMM).
• Experience building or working with DSPs, or managing DSP integrations (e.g. supply-side, exchange, bid-request / response).
• UX / consumer behaviour understanding: knowing how creative, placements, ad formats affect performance.
• Comfort with ambiguity and working in fast-evolving landscape (changes in ad tech, regulatory/privacy shifts, platform policies).

The pay range for this position is $91,900.00 - $126,390.00. Pay will be determined based on relevant experience.
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Minimum Qualifications...
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Age - 16 or older
Preferred Qualifications...
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Walmart will accommodate the disability-related needs of applicants and associates as required by law.
Primary Location... 1940 Argentia Rd, Mississauga, ON L5N 1P9, Canada
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