Job Description

Position Summary... Walmart Connect creates meaningful connections between brands and customers through powerful and measurable advertising experiences. We deliver business impact for advertisers by leveraging Walmart's unparalleled in-store and online data, vast reach, and closed-loop measurement capabilities.
We are seeking a Product Marketing Manager - In-Store & Owned Channels to define and drive the positioning, narrative, go-to-market strategy, and adoption of our on-site and omnichannel advertising solutions. This role will play a critical part in connecting advertisers to Walmart shoppers through our in-store and owned-channel media products, ensuring these solutions are brought to market effectively and drive measurable results.
What you'll do...
Go-to-Market

• Lead the planning and execution of go-to-market (GTM) strategies for in-store and omnichannel ad products -- from positioning and messaging to launch planning and adoption tracking.
• Build compelling narratives that articulate how Walmart Connect's advertising products deliver brand impact across the shopper journey.
• Collaborate with cross-functional partners to align on GTM priorities, readiness, and performance goals.

Positioning, Narrative & Messaging

• Create differentiated positioning and messaging frameworks that reflect the unique role of Walmart's in-store and owned-channel advertising products.
• Translate technical and operational details into compelling stories that resonate with advertisers and internal business stakeholders.
• Own product positioning and ensure Sales, Account Management, and other key teams are educated, equipped, and confident in communicating value, use cases, and benefits.

Adoption & Enablement

• Partner with Sales, Account Management, and Marketing to develop playbooks, collateral, and training materials that drive advertiser adoption.
• Define success metrics to evaluate adoption and performance, identifying opportunities for optimization.
• Showcase product impact through case studies and performance storytelling that highlight how advertising products drive results for advertisers.

Market & Competitive Insights

• Conduct market and competitive analyses to guide positioning and identify differentiation opportunities in the retail media landscape.
• Collect advertiser and stakeholder feedback to refine messaging and inform roadmap discussions.
• Provide insights that help shape Walmart Connect's evolving go-to-market approach and product storytelling.

Cross-Functional Collaboration

• Work closely with Product, Sales, Account Management, and Marketing teams to ensure cohesive execution across all stages of the product lifecycle.
• Support leadership through data-driven insights, strategic recommendations, and clear communication on adoption and market performance.
• Advocate for the advertiser perspective to ensure GTM strategies are grounded in customer needs and business outcomes.

Preferred Qualifications * 4-6+ years of experience in product marketing or go-to-market strategy within advertising, retail media, or digital platforms.

• Strong understanding of retail media ecosystems, ad products, and how advertisers engage across physical and digital channels.
• Proven success driving adoption and revenue growth for advertising or media solutions.
• Excellent communicator and storyteller with the ability to translate complex concepts into clear, actionable value propositions.
• Collaborative and strategic thinker comfortable working across Product, Sales, and Marketing.
• Analytical mindset with the ability to leverage data and insights to inform GTM strategy.

The pay range for this position is $103,410.00 - $126,390.00. Pay will be determined based on relevant experience.
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Minimum Qualifications...
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Age - 16 or older
Preferred Qualifications...
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Walmart will accommodate the disability-related needs of applicants and associates as required by law.
Primary Location... 1940 Argentia Rd, Mississauga, ON L5N 1P9, Canada
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