Position Summary... The Manager, Campaign Management oversees campaign planning, coordination, execution, and optimization across various media channels to drive performance and revenue. This role involves collaborating with cross-functional teams to deliver advertising solutions while ensuring best-in-class client experiences.
What you'll do...
The Manager, Campaign Management, drives the adoption and onboarding of advertisers to the Walmart Ads platform. Including, providing setup and best practices for successful execution campaigns. This position monitors goals and key performance indicators for a portfolio of accounts to ensure on-schedule and full delivery of campaigns. The Manager may also proactively shares optimization strategies for campaigns, propose media strategies, and track campaign stability, collaborating with internal stakeholders to troubleshoot technical issues.
As a subject matter expert, the Manager accesses and analyzes data to pull relevant campaign results, supporting Account Management with insights to inform gaps and revenue growth opportunities. This role includes hosting status calls with account teams, delivering performance and pacing strategies, and escalating potential risks with resolutions. The Manager generates reports to support strategic recommendations and continuously identifies operational efficiencies.
Partnering with Sales and Account Managers, the Manager also builds and grows client relationships, attending client meetings as needed. Additionally, this role involves developing and supporting the Campaign/Event Planning process, ensuring it is on time, accurate, and compliant with business rules. The Manager also trains cross-functional team members on campaign processes to maintain compliance and accuracy.
Qualifications:
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