Job Description

PathFactory is revolutionizing the way that B2B companies interact with their buyers. In much the same way that modern publishing platforms like provide a fantastically micro-personalized experience based on your past content consumption. That\xe2\x80\x99s what we\xe2\x80\x99re bringing to marketing at - hyper-relevant content recommendations that encourage your audience to binge your content and create self-directed journeys at scale.

PathFactory helps B2B marketers understand the role of content in the buyer\xe2\x80\x99s journey and discover a new class of data to optimize the path to purchase. PathFactory uses this data and insight to optimize content delivery across every channel, connecting buyers with the most relevant information wherever they click.

Reporting to the Director of Business Development, our Business Development Representative is primarily responsible for prospecting, nurturing, and booking demo meetings that lead to a qualified pipeline for our sales organization. Your target audience will be B2B marketers and sellers who will use PathFactory in very much the same way you do as an employee. Talk about being hyper-relevant!

Do you thrive on challenges and are excited to educate people about solutions that will impact their job and company profit? Then this may be the perfect fit for you! You will be on the front lines of growing PathFactory\xe2\x80\x99s awareness in the market, positioning us as the market leader in Content Intelligence. All the while, having access to the best technology right at your fingertips.

As the next PathFactory Business Development Representative, you will:

• Provide an outstanding customer experience from the outset as you will be the first contact that prospects will have with PathFactory
• Utilizing a best-in-class tech stack and your own ingenuity and curiosity, complete account and contact research on target accounts to identify key stakeholders
• Confidently and authoritatively Interact with external senior-level personnel, including C-suite executives at Enterprise accounts
• Conduct daily cold calls, follow-up calls, emails, and communicate via social channels to prospects
• Collaborate and align with Enterprise Account Executives on account strategy and outreach plan
• Generate sales-qualified opportunities by booking appointments resulting in a workable pipeline
• Qualify meetings by gathering the necessary information prior to the initial discovery call to create an outstanding customer experience
• Build and maintain a solid relationship with prospective customers
• Educate prospects on new releases, products, and upcoming events
• Identify potential expansion opportunities at our current customer base
• Participate in integrated sales and marketing campaigns and develop outreach strategies
• Collaborate cross-departmentally to grow revenue
• Additional duties as assigned

As the next PathFactory Business Development Representative, you need:

• Minimum 1 year of outbound business-to-business telephone marketing or sales experience, preferably in SaaS
• Marketing technology experience is highly desirable
• Experience with tools such as Outreach, SalesForce, ZoomInfo, Linkedin Sales Navigator, or equivalent programs is desired
• Outstanding organizational, prioritization, and time management skills
• Strong active listening skills and a genuine curiosity to uncover customer needs, evaluation processes, and solution potential
• Desire to be in technology sales and have a growth mindset. You are highly coachable and committed to developing your sales skills and learning our products and process
• Very strong written and verbal communication skills
• Values the importance of teamwork; a strong individual and team contributor

Don\xe2\x80\x99t have all the requirements above but think this role would be a perfect fit for you? Apply anyway! We would love to learn more about you and discover whether you could be a great fit at PathFactory.

Location:

PathFactory is a remote-first company and will consider qualified applicants located anywhere in Canada.

Our Interview process:

We know that looking for a new role can be both exciting and time-consuming, and we want to thank you in advance for taking the time to apply to PathFactory. To help you understand our interview process, please see the potential next steps below:

• 30-minute screening call with our Talent Acquisition Specialist to give you a better insight into the role and PathFactory as well as give us a chance to learn more about your unique experience and skill set.
• 45-minute hiring manager interview to discuss your experience in-depth and give you the chance to learn about the manager\xe2\x80\x99s leadership style and the expectations of the role.
• An assignment to get a better understanding of your business development skills.
• A team interview! This is an exciting chance for you to meet some of your potential colleagues to learn more about the day-to-day responsibilities of the role and how the team collaborates.

Why Work at PathFactory?

This is where we get to boast a little about why we\xe2\x80\x99re awesome and why it would be awesome for you to work with us. PathFactory is a fast-growing, innovative marketing technology company with a corporate culture that values individuality and diversity. We work hard and play hard and we do both with passion and respect for one another. Our company promotes a fast-paced, fun, friendly, and highly collaborative work environment. PathFactory\xe2\x80\x99s leadership is transparent, approachable, and committed to the growth of each and every team member. Weekly all-hands meetings, company events, and a quarterly Founders\xe2\x80\x99 Award for the team member who best embodies our values \xe2\x80\x93 these are all cherries on top of the PathFactory cake!

• Generous medical, dental, and vision coverage
• 2 days paid VTO (volunteer time off) every year to help impact your community
• Education & learning stipend for personal growth and development
• Flexible vacation time to promote a healthy work-life balance
• Continuing Business Education through monthly \xe2\x80\x9cDevTalks\xe2\x80\x9d with global thought leaders

Don\xe2\x80\x99t forget to check out our and reviews to hear from our customers too.

Interested? We\xe2\x80\x99d love to hear from you.

If you believe you have the right stuff, apply below. Attach your resume and a short cover letter telling us why you are the right person for this job! We are marketers, not HR people, so feel free to let a bit of your personality come through.

PathFactory is an equal opportunity employer.

It prohibits discrimination based on age, colour, disability, national origin, race, religion, sex, sexual orientation, and any other legally protected class in accordance with applicable federal, provincial, and local laws. PathFactory is committed to creating and maintaining an inclusive and accessible workplace. If you are contacted for an interview and require accommodation during the interviewing process, please let us know.

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