Job Description

About WrightPlan

WrightPlan is a growing company specializing in software solutions for the crane & rigging, machinery moving, and specialized construction industries. We streamline complex workflows and enhance operational efficiency for our clients, providing them with tools to manage their projects more effectively and drive profitable growth.

Overview

We're looking for a results-driven

Business Development Representative (BDR)

to generate and qualify high-quality leads that directly fuel WrightPlan's sales pipeline. You'll combine curiosity, persistence, and process to uncover opportunities, build meaningful conversations, and hand off well-qualified prospects to the Sales team.

This role is ideal for someone who thrives in a metrics-driven environment and loves seeing their outreach directly translate into revenue impact.

During onboarding, this role will

be based in the office

. After three months, it transitions to a

hybrid

schedule with

three in-office

days per week.

Your Responsibilities:

Pipeline Generation & Qualification

Identify and engage decision-makers through targeted outreach (phone, email, LinkedIn, events). Execute structured, multi-touch cadences that create awareness and drive interest. Qualify prospects based on business pain points, buying readiness, and alignment with WrightPlan's solutions. Consistently hit and exceed monthly KPIs for meetings booked, qualified leads, and pipeline contribution.

Collaboration & Continuous Improvement

Partner with Marketing to refine messaging and campaigns that convert. Provide feedback to Sales on lead quality, objections, and buyer trends. Maintain disciplined CRM hygiene in Salesloft and HubSpot/Salesforce to ensure visibility and accurate forecasting. Use data to assess performance and iterate on outreach strategy weekly.

Performance Mindset

Be accountable for results - not just activity. Demonstrate curiosity and initiative in learning our industry, product, and customer workflows. Embrace training and coaching to continuously improve performance and conversion ratios.

What You Bring:

2+ years of B2B experience as a

BDR/SDR

or in

sales pipeline generation.

Proven ability to create qualified opportunities that lead to closed deals. Exceptional communication, persistence, and organizational skills. Experience with Salesforce, HubSpot, Salesloft, or similar tools and leveraging the reporting to drive outcomes. A self-starter who thrives on targets, ownership, and teamwork.

What We Offer:

Competitive

base salary plus commission structure

with real earning potential. Success is measured by the number of

qualified

meetings booked toward your quota. Comprehensive

health, dental, and vision

benefits. Flexible hybrid work after onboarding. A supportive, high-performance team where results are recognized and celebrated.
Job Types: Full-time, Permanent

Pay: From $42,000.00 per year

Benefits:

Casual dress Company events Dental care Disability insurance Extended health care Life insurance On-site parking Paid time off Vision care
Application question(s):

Are you located in or around the Waterloo Region? Do you have experience using CRM tools such as HubSpot, Salesforce, or Salesloft? Can you share an example of how you've grown or qualified a sales pipeline in a prior role?
Experience:

B2B sales: 2 years (required)
Language:

English (required)
Work Location: Hybrid remote in Waterloo, ON N2J 3H8