Job Description

Please Read Carefully Before Applying.

Luxe Beauty & Wellness Co. is seeking an experienced, strategic, and operationally elite leader to step into the role of Brand & Operations Director.

This is a second-in-command leadership position for an individual who will act as the operational extension of the president.

The Brand & Operations Director will assume responsibility for:

Leading daily operations Supporting and managing the leadership team Protecting and elevating the Luxe brand Driving performance, structure, and accountability across all departments
This role exists to ensure that the business continues to run at the highest operational and brand standard.

You will be the bridge between vision and execution -- ensuring strategy turns into flawless daily operations.

Key Responsibilities

Lead daily business operations across all departments Implement and enforce systems, policies, and performance standards Oversee scheduling, staffing structure, workflows, and productivity Identify inefficiencies and implement corrective solutions Act as the primary operational decision-maker in the Owner's absence Oversee Luxe's brand identity, positioning, and public image Lead all social media strategy and execution (Instagram, TikTok, etc.) Ensure consistency across digital content, signage, promotions, and in-salon branding Direct campaigns, launches, promotions, and brand initiatives Maintain brand integrity across every client touchpoint Prepare reports, summaries, and strategic insights Lead budgeting, expense tracking, and cost control Hold leadership accountable to performance and standards Drive consistency, professionalism, and policy compliance Coach leadership through difficult decisions and accountability conversations
This role is for someone who:

Has already operated at a senior leadership level Has managed multi-department operations Has led branding, marketing, and business operations Is comfortable making high-level decisions Thrives in structure, accountability, and high standards Understands that leadership is responsibility -- not status
Compliance & Standards

Ensure company-wide compliance with policies and procedures Protect the Luxe brand, culture, and reputation Enforce professionalism, conduct standards, and accountability Monitor departmental performance and KPIs Analyze operational and financial data to inform decisions Optimize resource utilization for maximum efficiency and profitability
Minimum Qualifications (Non-Negotiable)

Minimum 5 years of leadership experience Brand / marketing experience
Strong experience with:

Digital marketing Social media strategy Branding Content oversight Campaign execution Tiktok creation Reels Meta Communication and leadership presence
Schedule & Availability

Full-time, on-site Must have flexible availability, including: Evenings weekends Peak business periods
Applicants must:

Be currently located in Canada, and Be fluent in professional English (spoken and written).
Job Types: Full-time, Permanent

Pay: $20.00-$25.00 per hour

Expected hours: 28 - 40 per week

Benefits:

Company events On-site parking Store discount
Experience:

Leadership development: 2 years (required)
Language:

English (required)
Work Location: In person