Job Description

Brand Marketing Manager

Mississauga, Ontario

Reference No. CO-17914

Meridia has partnered with a trusted Canadian leader with a lengthy history of success in food manufacturing to find a dynamic, innovative, analytical, and driven professional for their high impact role of Brand Marketing Manager (18-month contract). Working on-site in Mississauga two days a week, in this hybrid workplace role, you will be responsible for all aspects of marketing activities for their brands and customers. You will guide marketing strategy development and execution, having a direct impact on profitability.

Responsibilities:

• Leading growth of brand equity through collaboration with a cross-functional team
• Analyzing retail, sales, and consumer and customer insight data and incorporate it into strategy development.
• Management of product portfolio and customer financial performance
• Development of promotional activities to drive sales and increase brand awareness.
• Conducting ongoing market research and identifying competitor trends
• Communicate brand awareness plans and programs to senior management; be the champion of product branding within the organization.
• Lead product design, packaging, labelling, distribution, print and online advertising, and other tasks.
• Support retail marketing activities
• Establish and enhance product offering through identifying and assessing product and market opportunities and outlining franchise road maps to align with company objectives.
• Partnering with sales, finance, and supply chain to build forecasts and manage operational challenges for the franchise.
• Management of marketing budget for your assigned portfolio.

Qualifications:

• Min. of 3 years of direct experience in marketing, advertising, or a related field
• Success in developing consumer-focused brand strategies (e.g., product launches, execution of sales and marketing initiatives)
• Demonstrated ability to manage internal and external stakeholder relationships.
• An aptitude for managing projects and prioritization.
• Initiative! Initiative! Initiative!

This is a diverse workforce and equal opportunity employer that welcomes applications from all races and genders.

To express interest in this opportunity please apply online by clicking \xe2\x80\x9cApply Now\xe2\x80\x9d below.

If you have questions about this opportunity, contact Cory Olton, Senior Consultant at colton@kbrs.ca or 416-894-7605. If you require accommodation to participate in the recruitment process, please let Cory know.

Meridia Recruitment Solutions