Job Description

Our client is a leading independent full-service financial services firm, with operations in wealth management and capital markets.

The role is hybrid with 3 days a week in office located downtown Toronto.

They are the #1 independent wealth management firm in Canada, and are the leading mid-market provider of investment banking advisory, equity research, sales and trading services for corporations and institutions. They pride ourselves on understanding clients\' needs and finding innovative, bespoke solutions to meet their goals.

Our client culture is dynamic and unique in the financial services space. They are a lean, entrepreneurial, and collaborative which fosters a meritocratic environment where everyone has a voice. Their teams operate in a fast-paced, agile environment which allows everyone to have direct impact on the business. We attract creative thinkers who love constantly rethinking how to elevate the status quo.

They recognize that diversity across our business strengthens our client relationships and enables more innovative solutions. They strongly encourage applications from all qualified individuals regardless of race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status.

Overview of the role

• Reporting to the Head of Marketing for Canada, the Brand Marketing Lead is responsible for the development and execution of all external brand marketing. This includes: mapping the brand content across paid and owned touchpoints, development of go-to-market content and media plans, and ongoing execution and optimization of these strategies.

Responsibilities

• Leads development of brand content across wealth and capital markets (with a focus on wealth) in Canada, including development of detailed communication plan to build understanding of our value proposition
• Lead execution of all content across social & digital media content, website, and email marketing
• Lead and execute SEO and SEM strategy
• Oversight of brand standards, especially graphic and video design standards, across all internal and external content
• Lead media buying, tracking and analysis of content on LinkedIn
• Relationship lead with media agency related to other paid media (TV, Digital, Print);
• Team lead for corporate social responsibility program oversight and execution;
• 1 direct report: graphic & video designer.

Skills & Qualifications

• 5-10 years\' experience in brand or content strategy (on either client, platform and/or agency side)
• Deep understanding and passion for communications, including A+ writing skills.
• Highly collaborative
• Financial services experience, wealth management experience a plus
• Thrives in entrepreneurial, fast paced environment
• Organized with excellent time-management and project management skills
• Excellent communication skills (verbal, written and visual)
• Bachelor\'s degree, or College Diploma in Design / Fine Arts or related field
• Experience with Salesforce email marketing

AIP Connect believes in equal opportunity. Our recruitment consultants are committed to inclusive recruitment and selection practices and will not discriminate based on age, colour, ability, national origin, race, religion, sex, or sexual orientation.

Accessibility: If you need any accommodations during the interview process, please let us know.

AIP Connect