Job Description

Job Title

Strategic Marketing Lead

Requisition #

997651.1

Job Type

Replacement Term (for staff, exempt and management)

Position End Date (if applicable)

5/31/2024

Location:

MRU Main Campus - Calgary, AB T3E 6K6 CA (Primary)

Posting

About MRU

Founded in 1910 and located in Calgary, Alberta, Canada, Mount Royal University grew into a vibrant college in the 1930s and became a mid-sized university in 2009. Mount Royal has carved out a distinct niche by offering smaller class sizes, a robust liberal education and unique undergraduate programs. Currently, more than 15,000 credit students choose from 13 bachelor degrees and 38 majors.

Mount Royal University is located in the traditional territories of the Niitsitapi (Blackfoot) and the people of the Treaty 7 region in southern Alberta, which includes the Siksika, the Piikani, the Kainai, the Tsuut\'ina and the Iyarhe Nakoda. We are situated on land where the Bow River meets the Elbow River. The traditional Blackfoot name of this place is "Mohkinstsis," which we now call the city of Calgary. The city of Calgary is also home to the M\xc3\xa9tis Nation.

Mount Royal University is committed to removing barriers and fostering the inclusion of voices that have been historically underrepresented or discouraged in our society. In support of our belief that diversity in our faculty and staff enriches the work, learning and research experiences for the entire campus community, we strongly encourage members of the designated groups (women, Indigenous Peoples, persons with disabilities, members of visible minorities, and diverse sexual orientation and gender identities) to apply and self-identify.

About the Department of Marketing and Communications

Marketing and Communications integrates expertise, efforts and experience to help Mount Royal University meet its institutional goals. Marketing and Communications also collaborates with resources on and off campus to provide the best possible support to foster Mount Royal\'s reputation and image as a premier Canadian undergraduate institution. This is accomplished by developing and implementing strategies to support the advancement of Mount Royal\'s institutional priorities, assisting with increasing the institution\'s profile and reputation, and acting as an integral resource within the campus community. This team of creative professionals provides service excellence by focusing on partnership, mutual goals, adapting to evolving need, and telling Mount Royal\'s story.

About the Role

Let\'s get to the point. If strategic marketing is your passion we\'d like to meet you.

As a member of Mount Royal University\'s Marketing and Communications team you\'ll roll up your sleeves and create demand for the credit academic programs and services offered at MRU. The Strategic Marketing Lead is a senior member of a team of professionals who advance the goals of Mount Royal University through centralized and coordinated marketing and communications (MarCom).

Reporting to the Director of Marketing, the successful candidate will play a critical role in driving the institution\'s success in several high priority areas of the Strategic Plan, including providing direct marketing support to the brand, reputation and the international and domestic recruitment goals of the University.

The Strategic Marketing Lead continually seeks new opportunities to enhance Mount Royal\'s reputation and secure increased affinity for the institution. This position works closely with internal stakeholders (deans, directors, chairs, managers, other departments, students, committees and co-workers) and external contacts (suppliers and partner organizations).

The Strategic Marketing Lead provides strategic marketing advice, including identifying opportunities, analyzing challenges and seeking creative solutions. The incumbent develops and implements marketing and communications plans, ensuring projects are on time and on budget.

Along with having a detailed knowledge of the institution\'s Strategic Plan and the needs of clients, the Strategic Marketing Lead will be relied upon to have experience with a wide range of advertising tools, knowledge of marketing and brand best practices, trends and developments. This skill and knowledge is used to transform creative concepts into high-quality digital campaigns, websites, and traditional collateral materials.

This position is a full-time, replacement term role working 35 hours per week, ending May 31, 2024.

Responsibilities

• Provide institutional client support and advancement

• Being the first point of contact with clients who have a broad institutional scope, this includes the Office of the Registrar and Enrolment Management, International Education and other campus partners with an external presence.
• Conducting Strategic Planning
• Developing and implementing marketing and communications plans and campaigns for clients
• Specific tasks will vary by project and may include: idea generation and brainstorming, project coordination, research, providing constructive feedback on draft copy or design, and collaboration or consensus-building within teams.
• Supervision of two full-time direct reports and casual or interim staff
• Support needs of other client areas, with input from the institutional perspective
• Work with other Strategists and Communications Officers to achieve broadly-supported activities, such as Open House, Convocations and Recruitment Marketing materials
• Share relevant marketing and brand best practices, trends and developments, including offering opportunities for marketing training to MRU staff and faculty

Qualifications

• Degree or Applied Degree in Marketing, Business, Public Relations or Communications
• Project Management certification is an asset
• 5 - 8 years of related experience, including experience:

• Working in a marketing client relationship and project management role
• Working in complex workplaces with many key stakeholders
• Collaborating on multiple projects, with diverse stakeholders and within tight time-frames
• Experience working in post-secondary, or other non-profit or public organization would be an asset

What We Offer

Talented and committed employees are the driving force behind student success. We strive to be an employer of choice among Canadian post-secondary institutions.

At Mount Royal University, we recognize that people are a combination of many intersecting identities; we work to cultivate an environment that welcomes the whole person, and harnesses the strength that is available in our diversity, creating a rich and inclusive workplace.

Investing in the learning and development of our employees benefits the individual and the University. A variety of services, resources and programs encourage a healthy, productive workplace. Mount Royal University offers a competitive total compensation package including health and dental benefits, pension, health and personal spending accounts, paid vacation, winter holiday closure, personal days and a free membership in our fully equipped recreation centre.

Our campus offers the convenience of a full medical clinic, dentist and pharmacy, as well as a variety of wellness services such as physiotherapists and massage therapists. Campus Recreation offers many activities, including personal training, climbing, aquatics, sports and certifications for students, employees and the public.

MRU supports full immunization as the best way to protect yourself and our campus community and strongly recommends vaccination against COVID-19.

Union: MRSA

Position Class: SPB08 Public Relations Assistant VIII

Salary: $75,507.00 - $95,530.00 full band per annum

Closing Date: April 14, 2023

A cover letter and resume should be submitted in one .pdf document. Please title your .pdf document as follows: [Last Name], [Requisition Number], [Document Title].pdf (ex. Smith, 999999, CV.pdf).

All qualified candidates are encouraged to apply; however, Canadian citizens and permanent residents will be given priority.

Recent Mount Royal graduates who are foreign nationals may be eligible to work on campus. Please refer to the Citizenship and Immigration Canada website under Post-Graduation Employment at .

We thank all applicants for their interest. Only applicants selected for an interview will be contacted. After the close date, you can check on the status of your application through your Career Centre. New career opportunities arise frequently and are posted as they become available. Please check back often to view our latest postings on our Career Opportunities page. All qualified candidates are encouraged to apply; however, Canadians and permanent residents will be given priority. Mount Royal University hires on the basis of merit and is strongly committed to fostering diversity as a source of excellence, intellectual and cultural enrichment, and social strength. We welcome applications from those who would contribute to the further diversification of our staff, faculty and their scholarship including but not limited to Indigenous Peoples, women, persons with disabilities and persons of any sexual or gender identity, ethnic, national or socio-economic background, religion or age.

Mount Royal University