Job Description

We are a leading financial services provider committed to making decisions easier and lives better for our customers and colleagues around the world. From our environmental initiatives to our community investments, we lead with values throughout our business. To help us stand out, we help you step up, because when colleagues are healthy, respected and meaningfully challenged, we all thrive. Discover how you can grow your career, make impact and drive real change with our Winning Team today.

Working Arrangement

Hybrid



Under the leadership of the AVP Marketing for Individual Insurance, and part of an evolving customer centric organization, you\xe2\x80\x99ll join one of Manulife Canada\xe2\x80\x99s industry leading businesses. With an expectation of continued growth, you\xe2\x80\x99ll focus on supporting the growth strategies across Individual Insurance, providing a consistent Advisor and Consumer experience across both B2B and B2C channels to grow individual insurance products. As the Marketing lead for the growth programs for Individual Insurance, you\xe2\x80\x99ll be leading in a fast-paced matrix environment driven to grow business with existing advisors/customers and acquire new advisors/customers through B2B and B2C channels. You\xe2\x80\x99ll be working closely with business and agency partners to meet real-time delivery needs that hit sales targets.

As Director Marketing, you\xe2\x80\x99re a leader who brings visionary thinking and excels in rallying and inspiring teams to win, learn and have fun. Being highly collaborative, working well with cross-functional partners and being able to navigate and get the best out of teams in a matrix environment is essential. Effective communication of vision and leading through people for impact will be critical to delivering results.

The opportunity:

Insight Activation

• Work closely with Research & Insights team to enhance understanding of advisor and customer perceptions, preferences and behaviours with emphasis on priority segments
• Translate core insights into actionable marketing briefs that ensure insight driven Marketing
• Leverage advisor and customer purchase journey as an opportunity to turn intentions into action
• Unlock competitive insights through analysis to ensure differentiated Marketing campaigns

Marketing Planning & Activation

• Lead end-to-end Marketing Planning from vision, to strategies and initiatives that drive business results via breakthrough thought leadership, activation, and business efficiencies
• Lead and deliver fully integrated 360 Marketing campaigns for key Retail Insurance priorities with a focus on B2B and B2C tactics
• Work collaboratively with cross functional and agency partners to develop integrated plans that transcend across advisor and end client channels across multiple media forms

Measurement & Budgeting

• Work with business teams to ensure clear understanding of financial targets and build upstream into Marketing planning process
• Own and manage Marketing spend through budget management and ROI measurement to deliver revenue and earnings targets
• Work with Digital Analytics and Research & Insight teams to measure campaign effectiveness, while optimizing through real time Marketing approach

People Leadership and Development

• Effectively establish and work with teams across multiple functions
• Deliver strong coaching and mentorship with focus on building personal development plans
• Build culture and employee engagement to create a better Marketing organization and a high performing team through key initiatives that build a better Marketing organization

How will you create impact?
You\xe2\x80\x99ll focus on supporting the growth strategies across Individual Insurance, providing a consistent Advisor and Consumer experience across both B2B and B2C channels to grow individual insurance products.

What motivates you?

• You obsess about customers, listen, engage and act for their benefit.
• You think big, with curiosity to discover ways to use your agile approach and enable business outcomes.
• You thrive in teams and enjoy getting things done together.
• You take ownership and build solutions, focusing on what matters.
• You do what is right, work with integrity and speak up.
• You share your humanity, helping us build a diverse and inclusive work environment for everyone.

What we are looking for:

• Strategic Marketing: Marketing anchored in business strategy driving best in class Marketing
• B2B and B2C Marketing: Proficient in B2B and B2C Marketing tactics and analytics
• ROMI: Analytical capability working with Research & Insights/Finance/BU Marketing
• Digital and Social Activation: Innovative digital and social go-to-market activation capability
• Sponsorship/PR: Work with Sponsorship and PR to deliver activation accelerant
• University Degree: Business, Marketing, or Communication is preferred

• Agile Marketing: Experience working in and/or leading in an agile marketing environment

• Minimum of 8 years progressive strategic marketing experience,
• Demonstrated leadership in Marketing strategy & planning and experience in delivering fully integrated best in class, results driven advisor-targeted Marketing campaigns
• Strong business acumen and ability to shift comfortably from strategy to execution to drive results
• Knowledge and experience in unlocking advisor, consumer and competitive insight driven Marketing
• Exceptional interpersonal skills with a focus on being a leader and team player with the ability to foster and maintain relationships in a matrix organization
• Strong builder of people and teams with ability to rally teams around a common vision
• Strong organizational agility, being able to manage up and elevate Marketing in the organization through vision and strategic plans

• Demonstrated ability to provide clear direction and guidance to ensure the successful execution of creative projects, including design, video production and digital campaigns.

• Proficiency in executing campaigns across various marketing tech platforms (email automation, social, web, etc.)

What can we offer you?

• A competitive salary and benefits packages.
• A growth trajectory that extends upward and outward, encouraging you to follow your passions and learn new skills.
• A focus on growing your career path with us.
• Flexible work policies and strong work-life balance.
• Professional development and leadership opportunities.

Our commitment to you

• Values-first culture

We lead with our Values every day and bring them to life together. * Boundless opportunity

We create opportunities to learn and grow at every stage of your career. * Continuous innovation

We invite you to help redefine the future of financial services. * Delivering the promise of Diversity, Equity and Inclusion

We foster an inclusive workplace where everyone thrives. * Championing Corporate Citizenship

We build a business that benefits all stakeholders and has a positive social and environmental impact.

#LI-hybr

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services group that helps people make their decisions easier and lives better. With our global headquarters in Toronto, Canada, we operate as Manulife across our offices in Asia, Canada, and Europe, and primarily as John Hancock in the United States. We provide financial advice, insurance, and wealth and asset management solutions for individuals, groups and institutions. At the end of 2022, we had more than 40,000 employees, over 116,000 agents, and thousands of distribution partners, serving over 34 million customers. At the end of 2022, we had $1.3 trillion (US$1.0 trillion) in assets under management and administration, including total invested assets of $0.4 trillion (US $0.3 trillion), and segregated funds net assets of $0.3 trillion (US$0.3 trillion). We trade as \xe2\x80\x98MFC\xe2\x80\x99 on the Toronto, New York, and the Philippine stock exchanges, and under \xe2\x80\x98945\xe2\x80\x99 in Hong Kong.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact .

Salary & Benefits

The annual base salary for this role is listed below.

Primary Location Toronto, Ontario

Salary range is expected to be between $100,500.00 CAD - $180,900.00 CAD

If you are applying for this role outside of the primary location, please contact for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact for more information about U.S.-specific paid time off provisions.

Manulife