Job Description

The Brand Manager for Kraft Dinners brings the opportunity to work on an iconic brand that is beloved. CRAVE is an emerging frozen meals brand with high growth potential and a brand personality with swagger. You will be responsible for partnering with incredible creative talent to find new ways for these brands to reach consumers. You will be responsible for thinking differently about how we advertise, and for inspiring others to do the same.

Key Components of the Role

Own breakthrough communications that will build brand equity and drive long-term growth for the business

Lead end to end creative strategy

Own creative brief for external collaborators

Identify best creative territory/big idea for development

Lead agency discussion, owner of feedback to lead agency

Think strategically and holistically across full marketing mix, with specific focus and passion on emerging platforms

Approve research framework for creative development

Influence category marketing, central marketing, consumer insights, sales, finance, and agency partners to take creative ideas & activations from concept to reality

Lead discussions during presentations with business unit and marketing senior leadership

Lead full cross-agency team (creative, social, media, PR) to bring ideas to life and extend campaign across relevant channels

Advocate for a deep comprehension of the consumer and use consumer insights to drive brand and campaign strategy

Assess data analysis to inform strategies and assess in market results to drive business objectives

Responsible for delivering creative work and activations on time and on budget

Qualifications

Creative innovators with the courage to stand up for ideas and are passionate about the power of brand, design & consumer experience to impact strategic direction of business

Experience executing integrated marketing campaigns from brief to idea execution, demonstrating agency management and creative excellence. Industry recognition/award winning work a plus.

Proven track record of drive for results and leadership

Operates with agility with solid problem solving and simplification skills

Ability to manage multiple different workstreams, complex timelines and tight deadlines

Strong communication, influence and relationship building skills in a cross-functional team environment

Prior proven and extended experience in marketing for a CPG company or experience supporting on the agency side (advertising, consulting, media), social media specific experience a plus

Models resiliency in a dynamic, fast paced work environment that requires flexibility to manage multiple simultaneous projects

Location(s) Toronto - Queen\'s Quay - Headquarters

Kraft Heinz is an Equal Opportunity Employer \xe2\x80\x93 Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact for assistance.

Kraft Heinz