Job Description

Celebrating Farm & Family | Ailm Estate Wines & Vineyard



Recently, we launched Ailm Estate - our boutique Okanagan Valley label dedicated to traditional method sparkling wines crafted from our South Kelowna estate vineyard. With five exceptional releases--and a sixth on the horizon--we are seeking a dedicated ambassador to bring this new label to life through hospitality, events, community connection and direct wine sales.



Reporting to the Marketing Director, with a dotted line to the Wine Shop Manager, this role blends hospitality, event execution, and wine sales. Approximately half of the position will focus on hosting tastings (on-site and off-site), with the other half centered on supporting brand experiences and engaging in wine club recruitment.

Key Responsibilities:

Serve as the face of our luxury brand at the winery, offsite venues, and community events. Host elevated tasting experiences that educate, inspire and reflect the prestige positioning of our brand. Execute events including club gatherings, dinner series, and special experiences. Represent Ailm Estate at select trade and community events, building meaningful connections. Support wine sales in our pop-up tasting room (approximately 2 days per week). Collaborate with the Wine Shop Manager and Marketing Director to ensure brand alignment and exceptional guest experience. Manage scheduling and execution of events and tasting spaces with precision and service excellence. Act as a trusted brand ambassador, prioritizing relationship-building and long-term guest engagement.

Required Qualifications:

Previous experience in sales, luxury hospitality, or traditional method sparkling wine/Champagne. Demonstrated wine knowledge with a passion for sparkling wine. Strong presence, polished etiquette, and a gift for storytelling. Natural connector with the ability to cultivate internal and external relationships. Flexible schedule to accommodate events, evenings, and weekends. Self-motivated, organized, and comfortable balancing multiple priorities. Professionalism and discretion befitting a luxury brand. Wine, Sales, or Marketing certification / training an asset

What We Offer

Extended Health & Dental Benefits Employee & Family Assistance Program Complimentary Wine Education Experiences Training, education, and career development opportunities Staff discounts on wine, retail, and dining * Seasonal staff events, celebrations, and team perks