Job Description

Company Description

Who We Are

With every job, there\xe2\x80\x99s always the question of \xe2\x80\x9cwhy\xe2\x80\x9d. Why join a company? Why be part of their mission? Here, the why is easy. It\xe2\x80\x99s because at some point, we\xe2\x80\x99ve all needed someone there for us.

At the OTIP Group of Companies (OGC), we believe that something special happens when employees feel valued for the work they do, supported as the people they are, and included in the very fabric of the organization: they bring their best to work every day. And that\'s why we mean it when we say we put our people at the centre of everything we do. Join us as we grow our way into a future that reimagines what it means to deliver meaningful benefits support and service.



What You\xe2\x80\x99ll Do:

Reporting to the Edvantage Services Manager, the successful candidate creates, supports and manages B2B and B2C marketing content for the Edvantage Perks program. The individual assists with the development and implementation of the annual, multi-channel marketing plan and other projects. The role involves assisting the Edvantage Program Manager and VP of Marketing & Sales in the development and execution of marketing strategies, engaging key stakeholders, external partners, supporting change and helping achieve goals through effective content and optimized customer experience.

• You are someone that thinks like a customer and has a flare for creating great customer experiences
• You enjoy wearing many hats and being part of a highly collaborative team
• You are well organized with great attention to detail
• Your communications skills are excellent
• You are comfortable working in a fast-paced environment
• You are excited for the opportunity to demonstrate your creativity
• You are professional, friendly, and are at ease building and nurturing internal and external relationships

The core parts of your role will be to:

• Manage all customer-facing content in promotional channels including website (edvantage.ca), promotional emails and social media to meet engagement objectives and revenue targets as per the business plan.
• Develop and execute a content marketing plan/calendar supporting all promotional channels.

• Manage social media platforms (Facebook, Instagram and YouTube); create content and set monthly budget for organic, paid and ad campaigns.) Build audiences, track results and recommend changes to optimize results and efficiencies.
• Create and deploy promotional emails promoting partner brands and their perks to our customers using SalesForce Marketing Cloud
• Work directly with brand partners to create and maintain their brand landing pages (Kentico) in English and French.
• Collaborate with Edvantage Perks program brand partners (e.g. VIA Rail, GoodLife Fitness, Columbia Sportswear, SoftMoc, etc.) and internal teams (e.g. Marketing, Communications, Translation) to fulfill partner paid advertising requests.
• Assist with the creation of campaign tracking and the communication of results to internal stakeholders.
• Recommend additional promotional opportunities throughout OTIP and Orbit customer-facing properties to Manager. Once approved, plan and execute on them, collaborating with appropriate internal OTIP and Orbit teams (eg, Marketing, Communications, Digital, etc.).
• Develop campaigns within allocated Marketing & Edvantage program budgets.
• Create content testing plans to optimize performance of all channels and integrate insights and findings.
• Collaborate with OTIP & Orbit SEM/SEO specialists to provide quality content that is optimized for search engines.
• Assist in marketing projects, representing Edvantage marketing expertise while applying project management discipline as required to achieve successful implementation and desired outcomes, ensuring alignment with business needs while helping achieve business results.
• Support improved CX for Edvantage program members for OTIP and Orbit Insurance Services.
• Ensures Partner Advertising Rate card is updated bi-annually.
• Identifies and integrates emerging and alternative acquisition channels aimed at improving acquisition effectiveness.

Qualifications

Let\xe2\x80\x99s Talk About You:

This is the unique blend of skills and experience we would love to see in an ideal candidate:

• A university degree in business, marketing or a related area of study.
• Minimum 3 years\xe2\x80\x99 experience in a marketing related role.
• Good understanding of brand management.
• Bilingual (English/French)
• Knowledge and use of ethical marketing best practices and associated regulations.
• Experience with creative briefs, the creative process and ability to stay on-time and on-budget.
• Experience creating and executing successful multi-channel campaigns - direct response marketing, e-mail marketing, online marketing and event marketing.
• Strong analytical and problem-solving skills.
• Experience in research and benchmarking techniques and understanding data.
• Experience with Perks / Affinity programs is an asset.
• Knowledge of the SalesForce Marketing Cloud or other CRM, Kentico platform, social media publishing platform and other marketing tools is considered an asset.

We also consider your potential. If you know you have what it takes to do the job, but your experience doesn\xe2\x80\x99t exactly match the qualifications above, we encourage you to apply and provide us with more details about why you think you would be a great fit.

Additional Information

Some of the Perks We Offer:

We offer best-in-class pension and benefits, total reward programs and comprehensive mental wellness supports to set you up for every success in and outside of work. Here are just some of the reasons you\xe2\x80\x99ll love working here:

• Rewarding salary and bonuses that truly value your dedication
• Industry-leading group benefits with 100% premium coverage (excluding LTD) that start on your first day
• Defined benefit pension plan for a financially confident retirement
• 100% coverage of approved continuing education and licensing fees (including RIBO courses in Ontario)
• Access to a wealth of learning resources, including LinkedIn Learning for professional development
• Flexible work-from-home and hybrid options
• Unlock your potential with opportunities for advancement

Let\xe2\x80\x99s work together! If you are interested in this opportunity, please apply online.

OTIP and its group of companies strive to create an accessible and inclusive work environment where everyone is treated with respect and dignity. Upon individual request, we will endeavor to remove any barrier to the recruitment and selection processes and provide accommodations for persons with disabilities.

As a business, we protect what matters most to our members. As an employer, we value what matters most in our workplace. Together, this includes fostering a diverse, equitable and inclusive environment for all. We are committed to learning and evolving so we can continue to celebrate what makes us special. You are who you are, and our differences are what make us unique.

We are an equal opportunity employer and encourage applications from all qualified individuals. We thank all applicants for their interest; however, only candidates selected for an interview will be contacted.

#LI-Remote, #LI-Hybrid

OTIP