Job Description

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Grade: L10
Referral Level: Level 2
Division: IGM Marketing
IGM Financial Inc. is a leading wealth and asset management company in Canada, managing approximately $271 billion in assets. It offers financial planning and investment services to over two million Canadians through IG Wealth Management and Mackenzie Investments.
Mackenzie Investments, founded in 1967, is a key part of IGM's business model, serving as a comprehensive asset-management partner for Canadian financial advisors and their clients.
At Mackenzie Investments You Can Build Your Career with Confidence. We are proud to be recognized as one of Canada's Top 100 Employers for the fourth consecutive years and one of Canada's Best Diversity Employers. Our vision and strategy aim to innovate the industry and support Canadians in achieving their financial goals.
Join our team to engage in continuous learning and skill development in a supportive environment. Experience the best of both worlds with our hybrid work environment, where you spend three days a week in the office, connecting, collaborating, and enjoying quality time with your amazing colleagues! Our Values: Be better; we strive for improvement in everything we do. Be accountable; we foster clarity and are empowered to act responsibly. Be a team; we are united to drive collective impact to achieve our goals.
Overview:
The AVP, Digital Product, Performance & Experience is responsible for the ownership, implementation, and optimization of both IG and Mackenzie Investments' digital platforms and digital marketing capabilities in support of business, client, and marketing objectives. As a core member of the Digital and Marketing team, this role drives data-driven decision-making, provides strategic guidance, and oversees solutions to solve marketing business challenges. The role is key to aligning marketing efforts with business goals, optimizing strategies, and shaping the overall success of our companies.
Responsibilities:

• Lead Digital Strategy: Define and evolve the vision and roadmap for IG and Mackenzie Investments' digital platforms, focusing on innovation and business impact.
• Cross-Functional Collaboration: Partner with internal teams and external vendors to enhance digital experiences and integrate new capabilities.
• Team Leadership: Manage and mentor digital professionals, supporting both strategic initiatives and daily operations.
• Modern Marketing Enablement: Promote advanced digital marketing practices like personalization, media optimization, and data-driven decision-making.
• Platform Ownership: Oversee the development and enhancement of core digital platforms, ensuring alignment with business goals and superior user experiences.
• Performance Marketing Oversight: Lead paid media campaigns in collaboration with brand teams and agencies.
• Omni-Channel Engagement: Advance email marketing and digital engagement platforms, enabling personalization, A/B testing, and audience management.
• Analytics & Insights: Deliver actionable digital insights to stakeholders, fostering a culture of continuous improvement and data-driven strategy.

Requirements:

• Degree in Business, Marketing, Analytics, Computer Science or a related field (Advanced degree preferred)

• 7+ years of experience leading digital marketing teams with a focus on channel and campaign operations, media and advertising and marketing technology implementation and user experience and design

• A range of experience across consulting, media/ad agency and in house client marketing teams is valued

• Working in a digital COE / matrix organization with digital transformation experience

• Hands on experience with Adobe Analytics, Google Analytics, Adobe and Salesforce Marketing Technology ecosystems and other digital platforms preferred.

• Deep understanding of marketing metrics, attribution models, and campaign performance measurement, with a strategic mindset to provide actionable recommendations

• Exceptional leadership and managerial skills, with the ability to mentor and inspire a team of digital marketers, promote a collaborative culture, and drive results

• Excellent communication and presentation skills, with the ability to effectively convey complex ideas and insights to executive stakeholders

Benefits:

• COMPETITIVE COMPENSATION & RECOGNITION: competitive base salary, performance-weighted bonus, education/career support, option to join Employee Share Purchase Plan with employer matching component.
• EMPLOYEE BENEFITS: competitive health and dental coverage; employer sponsored coverage for you and your family.
• RETIREMENT SAVINGS PROGRAMS: voluntary Group RRSP enrolment with employer matching component.
• INSURANCE: employer sponsored short-term and long-term disability.
• WORK LIFE BALANCE: paid volunteer days, competitive time off including 10 wellness days off, WorkPerks discount program, hybrid & flex work arrangements.
• INCLUSIVE CULTURE AND DIVERSITY: living our core values: Be a Team, Be Accountable, Be Better, engaging with community through Business Resource Groups (BRG communities are volunteer employee-led groups formed around a common interest, identity, or background).

IGM is a diverse workplace committed to doing business inclusively - this starts with having a representative workforce! We encourage applications from all qualified candidates that represent the diversity present across Canada - including racialized persons, women, Indigenous persons, persons with disabilities, 2SLGBTQIA+ community, gender diverse and neurodiverse individuals, as well as all who may contribute to the further diversification of ideas.
Mackenzie Investments is an accessible employer committed to providing barrier-free recruitment experience. If you require accommodation or this information in an alternate format at any stage of the recruitment process, please reach out to the Talent Acquisition team who will work with you to meet your needs.
How to Apply: Interested candidates are invited to submit their resume and a cover letter detailing their qualifications and experience to .
We thank all applicants for their interest in Mackenzie Investments; however, only those candidates selected for an interview will be contacted.
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