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The Salon Development Partner is responsible for the delivery of sales & revenue targets and for building relationships with salon partners. This is done through account management, salon team product engagement, and coaching of salon/institute partners. They will create and maintain strategic partnerships with salons/institutes and will execute brand plans/promotional calendars as well as create local plans and specific events to drive enthusiasm and engagement with the customer. They will spend approximately 70% of their time on the salons/institutes interacting with salon staff members, students and consumers to drive client acquisition, engagement and conversion. They will capture consumer insights by observing shopping patterns and competitive activity and use insights to inform action plans. The SDP is responsible for conducting in-salon training customized to the salon/institute, as well as the education, coaching and development of the salon team. The SDP assesses the selling staff's ability to effectively incorporate the taught skills and techniques. They will provide frequent feedback on product sales to salon staff and the salon owner. They will help to drive client acquisition and sales through product knowledge, social influence, salon eventing, oversight of visual merchandising execution, and by building collaborative relationships with key stakeholders in the stores, salons and retail community. They will drive conversion through coaching of the selling staff, utilizing resources to support promotional activities, creating and overseeing event execution, and using insights to influence buyers both at the salon and guest level.
Consumer Facing Side-by-Side Selling/Driving Conversion (40% of visit)
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