Job Description

Alpha Auto Group (AAG)

is a Canadian automotive retailer with a rapidly expanding network of dealerships across North America. We focus on providing exceptional customer experiences, developing high-performing teams, and fostering trusted partnerships with our manufacturers, all while maintaining a dedication to excellence.

At AAG, we're shaping the future of the automotive industry, and we want you to be part of it. We are hiring

Automotive Sales Associates

to join our team at

MINI Ottawa.

Why MINI?

The

MINI

brand has been turning heads since 1959, when it was first introduced as an affordable, fuel-efficient car during the Suez oil crisis. It quickly became a cultural icon of the 1960s, celebrated for its distinctive compact design, agile handling, and legendary rally-racing success. Today, MINI is more than just a car, it's a bold, customizable lifestyle brand that brings fun, practicality, and premium finishes together in one unforgettable package. Now part of the BMW Group, MINI continues to pair its playful spirit with German engineering, safety, and quality, standing proudly as a premium small-car brand built on individuality, loyalty, and community.

Please know that the full compensation listed for this position is dependent on a commission-based bonus structure. The salary range mentioned in the job posting represents the potential earnings of this role.

What We Offer

At AAG, our people are our greatest asset, and we're committed to helping you succeed. When you join our team, you can expect:

Compensation & Benefits:

Competitive pay, performance-based incentives, and a comprehensive benefits package.

Professional Growth:

Ongoing training, mentorship, and opportunities for advancement.

Results-Oriented Culture:

A high-performance environment where passion, achievement, and impact are recognized and celebrated.

Responsibilities

Build strong rapport with customers and create a customer base through effective contact methods that make sense for the customer. Keep detailed records of all interactions with customers. Handle all customer queries and concerns with a genuine intent to solve their problem. Considerate of the customer experience, willing to consistently commit to following through with prospecting calls and follow-up with customers within specific time frames. Approach, greet, and offer assistance or direction to any customer who enters the dealership showroom or sales lot. Perform high-quality, professional, and knowledgeable presentation and demonstration of new/used vehicles and all optional equipment available for purchase. Learn to overcome objections, close sales, and perform all other steps of the sales process. Always maintain professionalism, tact, diplomacy, and sensitivity in order to align with the company's brand and image.

Qualifications

Deep passion and interest in high care, relationship centered customer experiences. 1-3 years of experience in a dealership environment and experience using customer relationship management software is considered an asset. Sales experience, especially in customer centric environments will be prioritized. High attention to detail/organization/time management and able to work with minimal supervision. Highly effective communicator (written and verbal), interpersonal and negotiation skills in order to work with customers, colleagues and numerous outside suppliers and stakeholders. Growth mindset - open to continuous coaching, feedback and support in development. Resilient and open to an ever changing environment and processes as the company continues to grow and adapt to an ever evolving market. Experience working with KPI's to determine areas of high and low performance and interest in continuous personal and professional growth. Knowledge of automotive servicing methods is considered an asset. Desire and excitement to work in a team-based environment and work collaboratively towards common goals. Must have general knowledge of finance, marketing, and be able to perform basic mathematical calculations. OMVIC license must be obtained/transferred soon after hire. Must be able to provide a driver's abstract.
Job Type: Full-time

Pay: $50,000.00-$100,000.00 per year

Work Location: In person