Job Description

Job Summary

We are looking for a motivated and results-driven

Lead Generation & Digital Marketing Specialist

to support the growth of our used car dealership in Mississauga. This role plays a key part in increasing online visibility, attracting qualified buyer and seller leads, and driving consistent traffic across multiple digital platforms.

The ideal candidate has hands-on experience with social media marketing, paid advertising, SEO, and content creation. You will be responsible for managing online listings, running targeted ads, producing engaging short-form videos, and optimizing our digital presence to maximize lead volume and sales opportunities.

This is an excellent opportunity for a creative, data-driven professional who wants to make a measurable impact within a growing automotive business.

Responsibilities

Develop and implement digital lead generation strategies across Facebook, Instagram, Google, and automotive listing platforms. Create, manage, and optimize paid advertising campaigns (Facebook Ads, Instagram Ads, Google Ads) aimed at both car buyers and private sellers. Post, refresh, and optimize vehicle listings on Facebook Marketplace, AutoTrader, CarGurus, Kijiji, and other relevant platforms. Film and edit short-form videos for social media, including car walkarounds, dealership features, customer testimonials, and new arrivals. Build and maintain landing pages such as "Sell Your Car in Mississauga Fast" to support inbound lead flow. Monitor analytics and performance metrics using Google Analytics and Meta Ads Manager; adjust campaigns to improve ROI. Conduct market research on pricing, local demand trends, and competitor activity (e.g., Clutch, online automotive retailers, local dealerships). Maintain accurate records of inbound leads, campaign results, and outreach activity. Collaborate with the sales team to ensure fast and consistent lead follow-up. Stay current with digital marketing best practices, social media trends, SEO updates, and automotive marketing strategies.

Experience

Proven experience in digital marketing, lead generation, or social media management (automotive experience is an asset but not required). Strong knowledge of Facebook/Instagram advertising, SEO techniques, Google Ads, and Google Analytics. Experience creating online content (ads, social media posts, videos, landing pages). Ability to film and edit short videos using a smartphone and tools such as CapCut, Canva, or Adobe Creative Suite. Familiarity with WordPress or similar platforms for basic landing page creation. Excellent written and verbal communication skills. Strong organizational skills with the ability to manage multiple campaigns and update listings consistently. Prior experience in automotive sales, customer service, or small business marketing is an asset.
Job Type: Full-time

Pay: $18.00-$27.00 per hour

Expected hours: 20 - 40 per week

Benefits:

Flexible schedule On-site parking Work from home
Work Location: Hybrid remote in Mississauga, ON L4X 1L7