Job Description

Job Requisition ID #

23WD70725

Position Overview

Autodesk is making resilient water infrastructure accessible for all. Our water marketing team connects customers to our incredible technology to create the new possible of drainage design, water distribution, asset management, operational analytics, stormwater, sewer, and flood control, and treatment plant management.

This is an exciting opportunity to use your strategic marketing and storytelling skills to lead Autodesk\'s global marketing efforts for the Water industry segment. You will be part of Autodesk\'s transition to full-funnel audiences marketing, which includes researching customer insights, developing buyer personas and value propositions, creating engaging customer experiences, and creating effective marketing campaigns that drive business growth.

In this high-impact, highly collaborative role, you will establish and grow Autodesk\'s leadership in the water industry, by:

Working closely with stakeholders to clearly position and message Autodesk\'s portfolio of hydraulic modeling and cloud solutions to a greenfield market of prospective customers

Deliver those messages through expertly crafted content that supports awareness and demand generation campaigns

Lead the development of complex, integrated, and omnichannel marketing programs that are audience-centric and support the full customer buying journey to achieve our goals

Create market awareness through thought leadership activities, including articles, speaking engagements, sponsorships, events, and involvement with key third-party organizations

Working closely with other civil infrastructure audience marketing leads and uncovering opportunities to tell a bigger story, increase impact, find connection points, and cross-pollinate with horizontal or convergent content

Continuously monitor the competitive landscape, researching and analyzing customer needs, behaviors, and community sentiment to stay ahead of industry trends and allow teams across the company to maximize their effectiveness

Being a steward for the water industry segment and ensuring sales training aligns with industry marketing messages

Build relationships with customers, industry influencers, and media to positively shape their perspective on Autodesk\'s influence on the water industry

Responsibilities

Successfully lead inbound marketing initiatives across the buyer\'s journey and for diverse audiences tracking budget and ROI and driving continuous optimization across all channels

Create high-quality content including video, landing pages, e-books, scripts and keynotes, presentations, blog articles etc.

Conduct customer research and grow communities to inform messaging, value propositions, buyer personas, and marketing opportunities

Minimum Qualifications

5+ years of experience marketing B2B technology / SaaS products or leading marketing in the water sector

Knowledge of the water industry or adjacent civil infrastructure segments is preferred, but not mandatory

Exceptional writing, communication, and public speaking skills

Ability to travel 10%

The Ideal Candidate

You are results-driven and have experience in full-funnel audience marketing or similar marketing functions

You show a strong ability to analyze market opportunities, develop marketing and sales strategies, plan marketing tactics, and lead the implementation of marketing efforts

You have a customer mindset and understand the importance of learning from customers\' voices and experiences

You thrive in a dynamic environment where requirements shift to meet changing business needs

You are a detail-oriented, strategic thinker with an appreciation for, and understanding of, omnichannel marketing and a desire to try out new and creative ideas

You have the ability to juggle multiple projects, influence stakeholders and drive decisions to closure

You are a team player who is willing to engage in both strategic and tactical work as business needs dictate

You are a data-driven marketer who uses market intelligence and analytics to measure and optimize marketing efforts and programs

At Autodesk, we\'re building a diverse workplace and an inclusive culture to give more people the chance to imagine, design, and make a better world. Autodesk is proud to be an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender, gender identity, national origin, disability, veteran status or any other legally protected characteristic. We also consider for employment all qualified applicants regardless of criminal histories, consistent with applicable law.

Are you an existing contractor or consultant with Autodesk? Please search for open jobs and apply internally (not on this external site). If you have any questions or require support, contact .

Salary is one part of Autodesk\xe2\x80\x99s competitive package. Offers are based on the candidate\xe2\x80\x99s experience and geographic location. In addition to base salaries, we also have a significant emphasis on discretionary annual cash bonuses, commissions for sales roles, stock or long-term incentive cash grants, and a comprehensive benefits package.

Autodesk