Job Description

About Landwash Brewery:

At Landwash, we believe beer is nice, and people should be too! We're proud to create beers that bring people together, and we work hard to make our brewery a place where respect, inclusion, and community come first. Whether you're grabbing a pint, brewing the next release, or closing a sales deal, we want everyone to feel welcome and valued.

Our team is passionate about brewing beers that reflect the spirit of Newfoundland and Labrador - bold, welcoming, and full of character. From our taproom in Mount Pearl to bars and retailers across the province, we're focused on creating quality beer and fostering a culture of respect, creativity, and community.

As we continue to grow and expand our reach, we're looking for an enthusiastic and experienced

Associate Director of Sales & Growth (Maternity Leave Replacement)

to join our team. This role will lead the charge on our sales strategy, helping to grow our brand, strengthen our customer relationships, and bring Landwash beer to more people across the province and beyond.

If you're excited by craft beer, driven by results, and motivated by collaboration and community, we'd love to hear from you!

About the Role

The

Associate

Director of Sales & Growth

is a key leadership position at Landwash Brewery, responsible for shaping and executing our long-term sales strategy while supporting our mission to bring great beer and good vibes to more people across Newfoundland and Labrador and beyond.

This role is all about impact. You'll take the lead on driving annual sales growth, managing and mentoring our sales team, and building meaningful relationships with distributors, licensees, and key stakeholders. As a member of the leadership team, you'll play a central role in strengthening our market presence and ensuring that our values, quality, collaboration, and community shine through every customer interaction.

We're looking for someone who brings a proven track record of sales success, a strategic mindset, and a passion for the craft beer industry. You'll thrive in this role if you love setting goals, building strong partnerships, and working in an environment where people care about each other and what they create.

Responsibilities:

Spearhead and manage the execution of Landwash Brewery's annual sales growth strategy, ensuring it aligns with the company's long-term goals and delivers measurable results. Lead, mentor, and manage the sales, marketing, and hospitality teams to drive performance, encourage innovation, and foster a collaborative, respectful culture. Set clear performance expectations and lead regular 1:1's, offering constructive feedback and promoting continuous development across teams. Identify and pursue new business opportunities and partnerships that support the brewery's strategic growth in both retail and wholesale markets. Collaborate with the production team to align sales forecasts with inventory planning, ensuring smooth product flow and minimizing disruptions. Establish and maintain strong relationships with key distributors, licensees, and decision-makers across accounts to strengthen market presence and loyalty. Monitor and analyze sales data, market trends, and CRM activities to track performance, uncover insights, and refine strategies as needed. Report regularly on sales performance, market developments, and competitive activity to inform leadership decision-making. Work closely with the marketing team to develop and implement campaigns that build brand awareness and drive consumer engagement across all channels. Oversee the sales and marketing budget, ensuring efficient allocation of resources to maximize ROI. Maintain consistent brand messaging by ensuring that all marketing efforts reflect Landwash Brewery's identity, tone, and values across platforms.

Qualifications:

Bachelor's Degree or equivalent work experience in sales, marketing or a related field Experience in sales with a demonstrated ability to achieve targets and drive revenue growth Strong leadership skills and an ability to effectively manage and motivate multiple teams to achieve goals Ability to analyze and interpret sales data and market trends Ability to build and maintain strong relationships with distributors and key decision makers Proven ability to take initiative, think proactively and identify opportunities for growth and improvement Excellent communication, negotiation, and interpersonal skills Knowledge and a passion for the craft beer industry, particularly within Newfoundland and Labrador and Atlantic Canada, would be an asset.

Nice to Have:

While not required, the following experiences and attributes would be considered strong assets:

Experience leading and supporting a cross-functional team, particularly in fast-paced or evolving environments. A background in the hospitality industry, with an understanding of its unique challenges and opportunities. An established network of contacts in the hospitality or beverage industry that can help accelerate growth and partnership development.

Benefits & Compensation:

Participation in the company's performance-based incentive plan Comprehensive benefits package, including health, dental, and vision insurance Opportunities for professional development and career growth A fun, collaborative and supportive work environment at one of Newfoundland & Labrador's most exciting breweries A flexible work environment

Additional Details:

This role is a full-time contract position from September 2025 to October 2026 with a possibility of extension This position involves working primarily in-person at the office
Job Types: Full-time, Fixed term contract
Contract length: 13 months

Benefits:

Casual dress Dental care Discounted or free food On-site parking Paid time off Store discount Vision care
Application question(s):

What is your background in sales, and how has your experience prepared you for the role of Associate Director of Sales? Please provide number of years of relevant experience.
Can you describe your experience in managing and mentoring sales teams? Please provide number of years of relevant experience.

How do you approach setting goals and measuring performance for a sales team? Do you feel confident working in a fast-paced, dynamic team environment? How do you foster collaboration and teamwork within all teams company-wide? Can you describe a time you lead or assisted in a major project?
Work Location: In person

Expected start date: 2025-09-02