\xc3\x80 PROPOS D\xe2\x80\x99ESSENCEMEDIACOM

EssenceMediacom est une agence de communication mondiale qui m\xc3\xa8ne une r\xc3\xa9flexion novatrice, cr\xc3\xa9e une croissance explosive pour les marques et aide ses clients \xc3\xa0 voir plus grand. Notre r\xc3\xa9seau mondial audacieux de 10 000 experts en communication aide nos clients \xc3\xa0 franchir les fronti\xc3\xa8res traditionnelles des m\xc3\xa9dias, \xc3\xa0 d\xc3\xa9couvrir de nouvelles id\xc3\xa9es et \xc3\xa0 d\xc3\xa9clencher une croissance exponentielle. EssenceMediacom d\xc3\xa9fie les id\xc3\xa9es conventionnelles afin de construire, de propulser et de dynamiser les activit\xc3\xa9s de nos clients \xc3\xa0 grande \xc3\xa9chelle et de mener notre industrie dans des domaines critiques tels que la diversit\xc3\xa9, l\'\xc3\xa9quit\xc3\xa9, l\'inclusion et la durabilit\xc3\xa9.

EssenceMediacom fait partie de GroupM, l\xe2\x80\x99entit\xc3\xa9 de gestion des investissements m\xc3\xa9dia de WPP, la plus grande soci\xc3\xa9t\xc3\xa9 internationale de m\xc3\xa9dia.

APER\xc3\x87U DU R\xc3\x94LE

L\xe2\x80\x99assistant(e), planification m\xc3\xa9dia joue un r\xc3\xb4le essentiel en soutenant le processus de planification m\xc3\xa9dia en contribuant \xc3\xa0 la bonne ex\xc3\xa9cution des campagnes publicitaires et en veillant \xc3\xa0 ce qu\xe2\x80\x99elles atteignent efficacement le public cibl\xc3\xa9.

CE QUI REND CE POSTE INT\xc3\x89RESSANT

• Vous serez expos\xc3\xa9 \xc3\xa0 l\'industrie de la publicit\xc3\xa9 et des m\xc3\xa9dias d\xc3\xa8s le premier jour. Vous aurez un aper\xc3\xa7u des diff\xc3\xa9rents canaux m\xc3\xa9dia, des formats publicitaires et des strat\xc3\xa9gies de campagne. Cela vous aidera \xc3\xa0 comprendre le paysage global et \xc3\xa0 poser des bases solides pour l\'\xc3\xa9volution de votre carri\xc3\xa8re.

• Vous aurez l\'occasion d\'apprendre aupr\xc3\xa8s de professionnels exp\xc3\xa9riment\xc3\xa9s dans le domaine. Vous allez acqu\xc3\xa9rir des connaissances en mati\xc3\xa8re de recherche sur les m\xc3\xa9dias, d\'analyse de l\'audience, la planification et l\'achat m\xc3\xa9dia et de techniques d\'optimisation des campagnes.

• Vous allez travailler en \xc3\xa9troite collaboration avec des \xc3\xa9quipes interfonctionnelles telles que les \xc3\xa9quipes d\'achats num\xc3\xa9rique et programmatique, de r\xc3\xa9f\xc3\xa9rencement payant et de r\xc3\xa9seaux sociaux. Cela vous permettra de collaborer avec des professionnels de diff\xc3\xa9rentes disciplines et d\'am\xc3\xa9liorer vos comp\xc3\xa9tences en mati\xc3\xa8re de communication et de travail d\'\xc3\xa9quipe.

VOS RESPONSABILIT\xc3\x89S

• Participer \xc3\xa0 la r\xc3\xa9alisation de recherches sur le march\xc3\xa9 et \xc3\xa0 l\'analyse des publics cibles afin d\'obtenir des informations sur le comportement des consommateurs, les habitudes de consommation des m\xc3\xa9dias et les tendances du march\xc3\xa9
• Aider \xc3\xa0 cr\xc3\xa9er des plans m\xc3\xa9dia qui comprennent les canaux m\xc3\xa9dias recommand\xc3\xa9s, les allocations budg\xc3\xa9taires et la r\xc3\xa9partition des placements publicitaires
• Coordonner l\'ex\xc3\xa9cution des campagnes m\xc3\xa9dias en effectuant des t\xc3\xa2ches telles que la n\xc3\xa9gociation des tarifs avec les partenaires m\xc3\xa9dias, l\'achat de placements publicitaires et en veillant \xc3\xa0 ce que tous les \xc3\xa9l\xc3\xa9ments cr\xc3\xa9atifs de la campagne soient livr\xc3\xa9s aux partenaires dans les d\xc3\xa9lais fix\xc3\xa9s
• Participer au suivi et \xc3\xa0 la gestion des budgets de campagne, en veillant \xc3\xa0 ce que les d\xc3\xa9penses soient conformes aux plans m\xc3\xa9dia approuv\xc3\xa9s
• Contribuer \xc3\xa0 la collecte et \xc3\xa0 l\'analyse des donn\xc3\xa9es de la campagne, telles que les impressions publicitaires, les taux de clics et les conversions
• Contribuer \xc3\xa0 la pr\xc3\xa9paration des rapports de performance et fournir des informations sur l\'efficacit\xc3\xa9 de la campagne et les possibilit\xc3\xa9s d\'optimisation
• Participer aux processus de facturation et contribuer au r\xc3\xa9conciliation des factures des fournisseurs
• Se tenir au courant des tendances du secteur, des nouvelles opportunit\xc3\xa9s m\xc3\xa9dia et des technologies \xc3\xa9mergentes
• \xc3\x89valuer les nouveaux canaux m\xc3\xa9dia, les nouvelles technologies et les nouvelles plateformes publicitaires afin de d\xc3\xa9terminer s\'ils conviennent aux campagnes des clients

VOTRE PROFIL

• Solides comp\xc3\xa9tences analytiques: Vous avez une capacit\xc3\xa9 \xc3\xa0 analyser des \xc3\xa9tudes de march\xc3\xa9, des donn\xc3\xa9es de campagne et des informations sur le public afin de prendre des d\xc3\xa9cisions \xc3\xa9clair\xc3\xa9es
• Souci du d\xc3\xa9tail: vous \xc3\xaates soucieux d\'assurer l\'exactitude et la pr\xc3\xa9cision dans tout ce que vous faites
• Bonnes comp\xc3\xa9tences en communication: vous transmettez clairement vos id\xc3\xa9es et collaborez avec les membres de l\'\xc3\xa9quipe
• Sens de l\'organisation : vous \xc3\xaates capable de rester concentr\xc3\xa9 sur vos t\xc3\xa2ches, d\'\xc3\xa9tablir des priorit\xc3\xa9s et de respecter les d\xc3\xa9lais de mani\xc3\xa8re efficace
• Curiosit\xc3\xa9 et adaptabilit\xc3\xa9: vous faites preuve d\'une curiosit\xc3\xa9 manifeste pour les tendances de l\xe2\x80\x99industrie, les possibilit\xc3\xa9s offertes par les nouveaux m\xc3\xa9dias et le comportement du public
• Esprit d\'\xc3\xa9quipe: vous avez l\'esprit d\'\xc3\xa9quipe et \xc3\xaates pr\xc3\xaat \xc3\xa0 partager vos id\xc3\xa9es, \xc3\xa0 apporter votre soutien et \xc3\xa0 contribuer au succ\xc3\xa8s global de l\'\xc3\xa9quipe
• Aptitude num\xc3\xa9rique: vous avez une bonne ma\xc3\xaetrise des chiffres et des aptitudes math\xc3\xa9matiques
• Gestion du temps: Vous avez la capacit\xc3\xa9 de hi\xc3\xa9rarchiser les t\xc3\xa2ches et de travailler efficacement sous pression

VOS QUALIFICATIONS

• Dipl\xc3\xb4me d\'\xc3\xa9tudes post-secondaires, sp\xc3\xa9cialisation en marketing et/ou publicit\xc3\xa9 ; OU exp\xc3\xa9rience professionnelle \xc3\xa9quivalente
• Un stage dans un domaine connexe est un atout
• Ma\xc3\xaetrise de la suite Microsoft Office (Excel, Word, PowerPoint)
• Capacit\xc3\xa9 \xc3\xa0 communiquer de mani\xc3\xa8re concise et claire, tant \xc3\xa0 l\'oral qu\'\xc3\xa0 l\'\xc3\xa9crit, en fran\xc3\xa7ais et en anglais

GroupM et toutes ses filiales soutiennent et c\xc3\xa9l\xc3\xa8brent la diversit\xc3\xa9 et l\'inclusion. Nous nous engageons \xc3\xa0 cr\xc3\xa9er un environnement de travail s\xc3\xbbr et respectueux et \xc3\xa0 constituer une \xc3\xa9quipe qui repr\xc3\xa9sente une vari\xc3\xa9t\xc3\xa9 d\'origines, de perspectives et de comp\xc3\xa9tences. Nous sommes un r\xc3\xa9seau mondial d\'agences m\xc3\xa9dias qui repr\xc3\xa9sente des clients internationaux. Plus nous serons ouverts \xc3\xa0 tous et plus nous collaborerons, plus le travail que nous pourrons r\xc3\xa9aliser ensemble sera important.

Si vous avez un handicap ou un besoin particulier n\xc3\xa9cessitant un accommodement \xc3\xa0 un moment ou \xc3\xa0 un autre du processus de recrutement, veuillez-nous en informer.



ABOUT ESSENCEMEDIACOM

EssenceMediacom is a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 communications experts help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients\xe2\x80\x99 businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.

EssenceMediacom is part of GroupM, WPP\'s global media investment management company.

OVERVIEW OF THE ROLE

The Media Planning Assistant plays an essential role in supporting the media planning process, helping to ensure that advertising campaigns are well executed and effectively reach their target audience.

WHAT MAKES THIS ROLE INTERESTING

• You\'ll be exposed to the advertising and media industry from day one. You\'ll get an overview of different media channels, advertising formats and campaign strategies. This will help you understand the global landscape and lay a solid foundation for your career development.

• You\'ll have the opportunity to learn from experienced professionals in the field. You\'ll gain knowledge of media research, audience analysis, media planning and buying, and campaign optimization techniques.

• You\'ll work closely with cross-functional teams such as digital and programmatic buying, paid search, and social media. This will enable you to collaborate with professionals from different disciplines and improve your communication and teamwork skills.

YOUR RESPONSIBILITIES

• Participate in market research and target audience analysis to obtain information on consumer behaviour, media consumption habits and market trends
• Help create media plans that include recommended media channels, budget allocations and breakdown of ad placements
• Coordinate the execution of media campaigns, performing tasks such as negotiating rates with media partners, purchasing ad placements, and ensuring that all creative elements of the campaign are delivered to partners on time.
• Participate in the monitoring and management of campaign budgets, ensuring that spending is in line with approved media plans.
• Contribute to the collection and analysis of campaign data, such as ad impressions, click-through rates, and conversions
• Contribute to the preparation of performance reports and provide information on campaign effectiveness and optimization opportunities
• Participate in invoicing processes and contribute to the reconciliation of supplier invoices.
• Keep abreast of industry trends, new media opportunities and emerging technologies
• Evaluate new media channels, technologies, and advertising platforms to determine their suitability for customer campaigns

YOUR PROFILE

• Strong analytical skills: you can analyze market research, campaign data and audience information to make informed decisions
• Attention to detail: you are keen to ensure accuracy and precision in everything you do
• Good communication skills: you clearly convey your ideas and collaborate with team members.
• Organizational skills: you are able to stay focused on your tasks, prioritize and meet deadlines effectively.
• Curiosity and adaptability: you demonstrate a clear curiosity about industry trends, new media opportunities and audience behaviour.
• Team spirit: you are a team player, ready to share ideas, provide support and contribute to the overall success of the team.
• Numeracy: you have a good grasp of numbers and mathematical skills
• Time management: you can prioritize tasks and work effectively under pressure

YOUR QUALIFICATIONS

• Post-secondary diploma, specializing in marketing and/or advertising; OR equivalent work experience
• An internship in a related field is an asset
• Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint)
• Ability to communicate concisely and clearly, both orally and in writing, in French and English

GroupM and all its affiliates embrace and celebrate diversity and inclusivity. We are committed to creating a safe and respectful work environment and building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive and collaborative we are, the greater work we can create together.

If you have a disability or special need that requires accommodation at any time during the recruitment process, please let us know.