Job Description

Job Title
Search Assistant
Reporting to
Search Associate Director
Based at
PHD Toronto
Working for PHD Canada
PHD Canada With 40 Years of Canadian history, we are part of a Global network, bring the breadth of global strength and the depth of local expertise to Canadian brands.
Our people make the difference, with a to be the most strategic and creative-led media agency in a data and tech world that deliver growth for our clients.
We are a culture of thought-leadership, creativity and innovation.
We believe in our people and delivering great work for our clients. It is with these ambitions that make PHD a great company to work for as well as rewarding work via client accolades and industry recognition.
Some additional benefits you get by being part of PHD include:

• Learning: Both in person with your manager, within the agency and through an online platform that brings internal learning and external learning together 24/7.
• Events organised by the social committeethroughout the year
• Big Hugs - PHD's very own CSR initiative driven by our people and their passions for the greater good
• Access to industry events
• Discounted Gym membership
• Flex Health benefits
• OMG mentorship program

Purpose of the role:
This entry-level position will be responsible for ensuring that all Paid Search deliverables are executed on time and of a high quality, including campaign set-up, management, optimization and reporting. This position's primary focus is on keyword and ad copy development, data analysis and campaign execution with an opportunity to work on more advanced Paid Search campaign responsibilities and other responsibility in related media such as Programmatic, Paid Social, etc. The key to success, and foundation for future growth, is being organized and aware. The Assistant position encompasses active learning through participation in order to absorb as much digital media knowledge as possible.
The Role & Expectations
Client Engagement:

• Attend and assist on client status and reporting calls

Communication & Collaboration:

• Ability to analyse campaign data and write insights in reporting
• Work and communicate verbally and in written form with internal teams during the development of campaign strategy and campaign execution
• Identify and escalate technical issues through communication with internal teams

Accountability:

• Thorough quality checks of campaign set up; billing and in platform
• Ensure timely and accurate campaign launch and delivery
• Deliver all reports and insights, meeting deadlines set by client teams

Financial Management:

• Input billing information into Prisma
• Manage daily budget pacing
• Assist in analysing and closing billing estimates

Your Responsibilities

• Coordinate with team members to develop campaign plans and strategies
• Compiling and organizing campaign data to report to clients
• Analyze campaign performance data to write insights for ongoing client reports
• Utilize campaign management tools to execute campaigns and improve overall performance
• Daily budget pacing
• Identify optimization tactics & perform basic optimizations
• Development of keywords and ad copy following PHD and client-specific best practices
• Assess and suggest appropriate landing pages
• Upload and launch campaigns in appropriate platforms
• Perform thorough quality checks to ensure accuracy of set up
• Input campaign billing information into Prisma billing system
• Recognize technical issues and escalate appropriately
• Monitor client, competitor and industry changes
• Support ad-hoc data requests for forecasting, billing, promotional performance, etc.
• Performs various other duties as assigned

Expected Behavioral Attitude
In his/her mandate, the Assistant demonstrates the following skills:

• A technical and analytical mindset
• Curiosity and desire to learn
• Positivity, passion and determination
• Spirit of collaboration and teamwork
• Good stress management, responsiveness and adaptability
• Good management of emotions and intentions
• Organizational skills and rigor
• Creativity and sense of innovation
• Interpersonal skills

Core Competencies

• Strong attention to detail
• The ability to work and prioritize within timelines
• Creative thinker
• A technical and analytical mindset
• Professionalism
• Excellent communication skills
• Problem solving ability
• Sound judgment

Key Qualifications

• Strong technical understanding of basic Excel and Powerpoint skills
• Experience in an account management, internship or account support role focused on delivering and optimizing paid search marketing and/or other interactive advertising campaigns is an asset
• Understanding of agency ad-serving or social campaign management tools is a plus; Google Ads Editor, CM, Google Analytics, Kenshoo, Marin, Omniture, Ad Parlour

COMMITMENT TO IDEA
OMG is dedicated to cultivating a workplace that not only respects but actively champions Inclusion, Diversity and Equity through Action (IDEA). This commitment ensures that our workforce composition intentionally reflects the rich cultural mosaic of Canada with representation from various dimensions of diversity. It also drives how our team members, leadership, client services, employment practices, and relationships with all stakeholders are shaped.
We will process your personal data in accordance with our Recruitment Privacy Notice which is available on
OMG Canada s'engage a offrir un environnement de travail qui non seulement respecte, mais promeut activement l'inclusion, la diversite et l'equite par l'action (IDEA). Cet engagement a pour objectif que la composition de notre main-d'oeuvre reflete la diversite avec une representation des groupes sous-representes. Il determine egalement la facon dont les membres de notre equipe, notre leadership, notre service a la clientele, nos pratiques de travail et nos relations avec tou.te.s les intervenant.e.s sont faconnees.
Nous traiterons vos donnees personnelles conformement a notre avis de confidentialite en matiere de recrutement qui est disponible a l'adresse suivante

Skills Required