Job Description

Dreaming big is in our DNA. It's who we are as a company. It's our culture. It's our heritage. And more than ever, it's our future. A future where we're always looking forward. Always serving up new ways to meet life's moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together - when we combine your strengths with ours - is unstoppable. Are you ready to join a team that dreams as big as you do?
COMPANY:
Founded over 175 years ago, Labatt is one of Canada's founding businesses and its leading brewer. We are proud of our history and our heritage in Canada, and we remain committed to brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Labatt has created exciting experiences with consumers through iconic brands like Budweiser, Bud Light, NUTRL, Michelob Ultra, Corona, Stella Artois and many more. Through our broad portfolio, we are truly a national brewer, with over 3,600 employees, a portfolio of more than 60 quality beers and beyond, and 10 breweries from coast-to-coast, we are proud to serve Canada and the communities we call home.
RESPONSIBILITIES
The Brand Activation Assistant Manager is responsible for developing and executing strategic marketing initiatives aimed at driving brand visibility and performance through effective engagement with trade partners and channels. Scoped to specific brands in the portfolio.
Responsibilities:Develop and implement trade marketing strategies and programs that align with brand objectives and sales goals. Collaborate with sales and brand management teams to create integrated marketing plans for key accounts and trade channels. Build strong relationships with distributors, retailers, and other trade partners to ensure effective execution of marketing programs. Analyze market trends, consumer behavior, and competitor activities to identify opportunities for growth. Plan and execute promotional activities, POS materials, merchandising solutions, and trade show participation. Monitor and evaluate the performance of trade marketing initiatives and adjust strategies as needed to achieve KPIs. Manage trade marketing budgets effectively and ensure ROI on marketing investments. Provide regular reports and presentations to management on trade marketing activities, results, and recommendations for improvement. Stay updated on industry trends and best practices in trade marketing to continuously innovate and improve strategies.

SKILLS & EXPERIENCESStrong understanding of the beverage alcohol market dynamics, including distribution channels and regulatory considerations. Excellent project management skills with the ability to manage multiple projects simultaneously. Strong marketing acumen, with a demonstrated ability to develop and execute effective marketing strategies. Analytical skills to interpret sales performance and market data to drive decision-making. Strong interpersonal and communication skills to build relationships and collaborate effectively across teams. Ability to thrive in a fast-paced, dynamic environment and adapt quickly to changes.

WHY LABATT:As one of Canada's Top 100 Employers, Labatt is a place where our people can bring out the best in themselves through a collective purpose of creating A Future With More Cheers. We are always looking to serve up new ways to meet life's moments, dream big to move our industry forward, and make a meaningful impact in our communities. We believe in brewing up a future that everyone can celebrate and share.

BENEFITS:Health benefits plan, including competitive coverage for medical, dental, mental health, life, and disability insurance, that can be flexed to fit your needs. Additional flex credits for healthcare or wellness spending accounts Retirement plan with a generous company-matching contribution, and low-fee RRSP & TFSA savings opportunities to help you secure your financial future. Personalized support through an inclusive family-forming benefit, and generous financial support/top-ups for parental leave Access to many wellbeing resources, including Employee & Family Assistance Program support, Webinars, and more. An annual allotment of Beer and Beyond-Beer products for employees!

EQUAL OPPORTUNITY EMPLOYER
At Labatt Breweries of Canada, we are an equal opportunities employer, and we are committed to maintaining a welcoming, safe, and inclusive environment for every person - regardless of age, race, ethnicity, nationality, sexual orientation, gender identity and expression, religion, neurodivergence, or disability status.
REQUIRE ADDITIONAL ASSISTANCE?
Labatt Breweries of Canada is committed to fair and equitable recruiting practices. Persons with disabilities are encouraged to come forward at any stage of the recruitment process to request accommodations, if needed. Members of our team will consult and create processes that provide individuals with disabilities the best possible recruitment experience.
Labatt Breweries will never ask you for money or reimbursement of training fees as part of our recruitment process. Any email communication you receive as part of the application or onboarding process will come from a @Labatt.com email address. If you have any questions or concerns, please email the recruitment team at recruitment@labatt.com

CONTACT US
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