Job Description

Analyst/Associate, Marketing & Business DevelopmentWho is MarshallZehr?MarshallZehr Group Inc (xe2x80x9cMZxe2x80x9d) provides customized construction and development financial solutions for high-performing real estate developers. Since 2008, MarshallZehr has grown to become one of Canadaxe2x80x99s most trusted real estate capital partners. We add value beyond capital xe2x80x93 our teamxe2x80x99s decades of experience help deliver the strategic insight and vision necessary to craft tailored financial solutions, all backed by our industry recognized mortgage administration services.The OpportunityIn the role of Analyst/Associate, Marketing & Business Development, you will report directly to the VP, Capital & Investor Relations to support the companyxe2x80x99s overall objectives, as well as each business unitxe2x80x99s marketing needs. This role will be cross functional, providing direct execution and support for shared business objectives.This includes leading or otherwise directly supporting communications, content creation, branding, signage, reporting and stakeholder interactions, PR activities, and other broad marketing and business development initiatives that support our corporate goals. You will be responsible for ensuring alignment on brand and market positioning across all business functions and helping stakeholders to identify the best paths forward.This is a challenging and rewarding role, ideal for an individual who is driven to excel within their career while having direct impact on the business and its objectives.The RoleIn this diverse role, you will be responsible for:Lead Generation & Business Supportxc2xb7 Creating and executing marketing campaigns to attract new leads through various channels such as social media, email marketing, webinars, and content marketing.xc2xb7 Identifying target markets, customer segments, and potential growth areas through market analysis.xc2xb7 Work in close collaboration with team members, sales, and Senior Leadership Team to manage marketing plan execution and report on success and/or recommend adjustments.xc2xb7 Manage and support multiple projects at once with strong accountability towards meeting established deadlines while keeping a high quality of output and with minimum oversight.Content Creationxc2xb7 Assist in the creation of relevant sales and marketing materials, for both internal and external use. This may include PDFs, presentations, pitch decks, RFPs, and more.xc2xb7 Own the marketing review and approval of client reporting updates, ensuring copy is consistent, clear, and concisely written, and that best practices are followed.Online / Digital / PRxc2xb7 Regular and brand-consistent corporate news updates, shared through our website, social media channels, and networking.xc2xb7 Management of the MZ website, including regular updates to content and personnel as required. Diagnose and solve for any technical issues or rapid updates required (internal or with a 3rd party agency).xc2xb7 Management of all non-website digital properties for MZ xe2x80x93 including Google, LinkedIn, Twitter, Facebook, tradeshow profiles and documents, and anywhere else our brand appears.Corporate Brandxc2xb7 Proactive management of all MarshallZehr brand assets and maintenance of all market positioning and messaging.xc2xb7 Ensuring the accuracy and consistency in voice and brand for all external facing content through standardization of processes and documents.xc2xb7 Proactively managing the version control process for all marketing and sales materials, including regular audits of materials for accuracy.xc2xb7 Routinely manage the installation of signage on relevant development sites and follow up with any issues accordingly.xc2xb7 Lead the creation of any brand-related materials (such as the corporate swag program, business cards, and other ad hoc needs).xc2xb7 Engagement and managing of existing or new agency or vendors and relationship execution to assist in the maintenance of our brand.Events and Sponsorshipsxc2xb7 Management of event participation and sponsorship opportunities, including identifying relevant opportunities and planning/executing of the events through completion.xc2xb7 Attend career fairs to promote MZxe2x80x99s brand to various audiences.xc2xb7 Organize and manage MZ business development events/partnership recognition.Reporting & Technology:xc2xb7 Tracking key performance indicators (KPIs) related to lead generation, marketing materials and campaigns, providing insights to inform future strategies.xc2xb7 Responsible for creation and monitoring of the marketing budget.xc2xb7 Proactive management of content and materials related to MarshallZehrxe2x80x99s technology stack, including Hubspot CRM, TalentLMS, WordPress, and any other tools required to execute the role.What Are We Looking For?xc2xb7 Bachelorxe2x80x99s degree in Communications, Marketing, Business or similar fieldxc2xb7 3-5 years of marketing and communications experience, including experience in content creation, copywriting, and project/program managementxc2xb7 Social media management experience, including LinkedIn, Twitter, and Facebook, as well as new technologies, as introducedxc2xb7 Experience managing and using a CRM (Hubspot or similar)xc2xb7 Experience managing and using WordPress or similar website platformxc2xb7 Proficiency with Microsoft Office Suite, Photoshop, and Adobe.xc2xb7 Expert verbal and written communication skills, along with strong copy-editing capabilitiesxc2xb7 Strong organization and time management skillsxc2xb7 Strong interpersonal skills and demonstrated ability to work effectively, and build relationships with key stakeholdersxc2xb7 Strong multi-tasking skills, and ability to manage several initiatives simultaneouslyxc2xb7 Skilled at managing vendor relationshipsPreferred Requirementsxc2xb7 Experience managing business development events/client recognition.xc2xb7 Proven ability to present complex information in a succinct manner and present to C-Suite executives.xc2xb7 Experience in real estate and/or finance is an asset.xc2xb7 Marketing campaign development and execution skillsxc2xb7 Understanding of sales cycles and lead qualification processesxc2xb7 Digital marketing knowledge including social media and search engine optimization (SEO)Work Environmentxc2xb7 MZ offices are open Monday to Friday and employees are expected to work on site a minimum of 4 days per week, with the option of working remotely 1 day per week, as agreed to by the direct supervisor.xc2xb7 Our Waterloo office has 16,000 square feet of modern and accessible space and has been specially updated and tailored to meet our business needs. The result is a world-class workspace that empowers deep collaboration, reinforces business operations with state-of-the-art technology infrastructure, and offers more space to enable our sustained team expansion.Accommodations are available during all stages of the recruitment process in accordance with the Human Rights Code and the Accessibility for Ontarians with Disabilities Act (AODA), to provide an inclusive, barrier free workplace. We will accommodate the accessibility needs of individuals with disabilities to support participation in all aspects of the recruitment process. Should you require this accommodation, please contact careers@marshallzehr.com.

MarshallZehr