Job Description

AltaGas - Digital Marketing SpecialistThe Digitial Marketing Specialist is responsible for developing and implementing a cohesive content strategy that supports and extends marketing initiatives, both short- and long-term. This role will also create high-quality, engaging content for a variety of channels including but not limited to blogs, social media, email newsletters and website copy.You Will:Content Creation: Develop and implement a cohesive content strategy that supports and extends marketing initiatives, both short- and long-term. Create high-quality, engaging content for a variety of channels including but not limited to blogs, social media, email newsletters and website copyChannel Management: Manage the day-to-day messaging and storytelling across all major digital platforms, optimizing for each channel to ensure brand consistency. Oversee the scheduling, publishing, and overall presence on social media, websites and other digital platformsCommunity Engagement: Foster and grow our online community by engaging with followers, responding to queries in a timely manner, and moderating discussions in line with the brand voice. Utilize engagement strategies to deepen our relationship with our audience and build a loyal communityListening and Analytics: Monitor digital trends, customer feedback, and online conversations to gather insights that inform marketing strategies. Employ analytics tools to track performance metrics of digital campaigns, content, and social media activity, adjusting strategies based on data analysis to optimize resultsBrand Advocacy: Serve as a brand ambassador, ensuring all communications reflect the brand\xe2\x80\x99s values and mission. Collaborate with internal teams to maintain a consistent brand voice across all marketing efforts and channelsYou Have5+ Years digital communications, brand marketing, or equivalent rolesDemonstrated experience in content creation, digital channel management, and community engagementProficient in using analytics tools to measure performance and inform decisionsExceptional writing, editing, and communication skillsCreative thinker with the ability to work independently and as part of a teamUp-to-date with the latest trends and best practices in online marketing and measurementBachelor\'s Degree Marketing, Communications, or a related field preferredWhy work at AltaGas?AltaGas is a North American energy infrastructure company with a focus on owning and operating assets that provide clean and affordable energy to our customers. AltaGas assets include Washington Gas/WGL, SEMCO, and Petrogas. Our talented team, nearly 3,000 strong, leverages the strength of our assets and expertise along the energy value chain to connect customers with premier energy solutions \xe2\x80\x93 from the well sites of upstream producers to the doorsteps of homes and businesses to new markets around the world.We deliver clean and affordable natural gas to approximately 1.7 million customers\xe2\x80\x99 homes and businesses through regulated natural gas distribution utilities across four jurisdictions in the United States and two regulated natural gas storage utilities in the United States. Learn more about our team, vision, and strategy.To learn more about our mission:For Canadian hires: AltaGas hires personnel on the basis of job-related qualifications. All qualified applicants will receive consideration without regard to a person\'s ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity or expression, age, record of offences, marital status, family status or disability or any other characteristic protected by applicable law.For U.S. hires: U.S. affiliates of AltaGas are committed to equal employment opportunity and providing reasonable accommodations to applicants with physical and/or mental disabilities. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, ethnicity, religion, gender, age, national origin, marital status, sexual orientation, gender identity, family responsibilities, matriculation, physical or mental disabilities, political affiliation, genetic information, status as a protected veteran or any other characteristic protected by federal, state, or local law.

AltaGas