Job Description

What is Later?

Later is the leading social media marketing and commerce platform that helps small business owners and creators grow their brands and businesses online. With a unique combination of tools, machine-learning-based recommendations, and education, Later makes it easy to visually plan & schedule social content, drive traffic, and increase sales \xe2\x80\x93 empowering customers to turn their passions into possibilities.

Later started at a hackathon in late 2013. Six months later, \xe2\x80\x9cLatergramme\xe2\x80\x9d launched to almost 20,000 people waiting to use the first version. Later is now the leading visual marketing platform for Instagram, Facebook, Twitter, TikTok, and Pinterest in the world with over seven million users, and in 2021 was ranked #18 in Canada in Deloitte\'s Fast 50 list, #119 in North America, and placed 51st in the Globe and Mail\'s Fastest Growing Companies list.

Later & Mavrck

In March 2022, Later was acquired by Boston-based influencer marketing platform . The Mavrck platform allows large enterprise brands to automate their influencer marketing strategy for smoother partnerships and performance on campaigns. Together, we\xe2\x80\x99re helping connect creators & marketers together to grow their social followings and businesses on social media.

Our values

• Lead with Humility: We put what\xe2\x80\x99s best for all ahead of what\xe2\x80\x99s best for one - no big egos here.
• Adapt + Grow: We view uncertainty as opportunity and nimbly adapt.
• Make it Happen: We have big ambitions and the courage to achieve them.
• Succeed Together: We prioritize diversity and are committed to creating an inclusive environment - there\xe2\x80\x99s a seat for everyone here.
• Celebrate: We bring an optimistic mindset into everything we do. We celebrate progress, each other, and unique perspectives.

What you\xe2\x80\x99ll be doing

The Affiliate Marketing Specialist is responsible for establishing the Affiliate Marketing strategy and managing all the day to day requirements of the program at Later. Reporting to the Marketing, Performance Marketing, the ideal candidate is an excellent communicator, metric driven and self-starter that rolls up their sleeves and digs into campaign execution, strategy, and analysis. They will be responsible for managing our existing partners as well as actively recruiting new partners to join the program. Partners can include bloggers, influencers, publications, etc. Collaboration with the Paid and Influencer team will be essential in this role as they will need to establish a roadmap to compliment other initiatives already planned.

Responsibilities

• Establish the annual strategy and roadmap of the program
• Forecast, analyze, and optimize affiliate spend and key metrics
• Lead the execution and support development of the partnership marketing strategy
• Proactively pivot as needed when tactics aren\xe2\x80\x99t working within program
• Proficiently manage partner discussions and ensure follow up on all action items specific to the affiliate channel
• Establish, maintain and promote affiliate marketing calendar
• Build and maintain strong relationships with external partners
• Identify, cultivate and develop incentive programs to reward key partners
• Venture out to find new suitable partners to drive business goals
• Champion affiliate marketing internally by sharing performance results and provide affiliate training as needed
• Demonstrate continued desire to expand your skill set for program optimization and expansion
• Perform regular in-depth analyses and audits of affiliate programs
• Provide frequent progress reports regarding affiliate efforts and performance metrics to internal and external team members
• Daily oversight and management of program to ensure maximum ROI is achieved, including but not limited to:

• Budget & CPA management, commission structure, and contract set up in platform
• Strategic recommendations on affiliate partners, new affiliate recruits, commission rates &/or promotional ideas
• Ad copy, asset uploads & newsletter distribution via affiliate network
• Promo code monitoring, and brand name
• Monitoring for trademark bidding
• Negotiating, booking and managing paid placements
• Monthly management of return reconciliation
• Stay up-to-date on and monitor industry trends, and communicate these learnings with the internal team, and pass along relevant trends

What we\xe2\x80\x99re looking for

• Bachelor\xe2\x80\x99s degree or relevant educational experience
• 3+ years of direct affiliate marketing experience at agency or in house brands
• Strong qualitative and quantitative analytical skills
• Effective presenter
• Experience running promotional campaigns
• Dedicated to meeting and exceeding expectations
• Proven track record of establishing and improving previous affiliate marketing programs
• Open and responsive to situations that require problem-solving skills

Nice to Have

• Experience managing international partners & programs
• Software: Partnerstack
• Fluent in Spanish

Culture/Benefits

• We are passionate about learning and development, providing opportunities through lunch and learns, training and workshops. We also provide each employee with a $3000 per year Education & Conference budget.
• We provide our employees with a monthly Wellness Spending Account, to help cover costs related to fitness equipment, personal training, gym memberships, or health and wellness practitioners.
• We provide our team with a generous technology bonus and provide the tools you need to succeed in your role.
• We offer a comprehensive benefits package including health, dental, vision, and an Employee and Family Assistance Program to support the wellbeing of you and your family.
• We offer flexible working hours & schedules so you can work around school and home commitments.
• We offer parental leave top-ups, family forming support, and a life-transitions program to ensure you and your family are well supported when returning to work
• We provide a variety of workshops, meditation, and yoga at our monthly Wellness Wednesday events to help our team perform at their best.
• All departments have quarterly department team building activities

Where we work

Later is proudly founded and based in Vancouver. Our team can work remotely from one of our hub city locations: Vancouver, Toronto, or London UK. We post our positions in the hub location that we are looking to hire for that role. Mavrck is based in Boston, MA.

Diversity, inclusion, and accessibility

Later values diversity of thought; we are committed to creating a diverse environment and are proud to be an equal-opportunity employer. All applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, national origin, disability, or age. Please let us know if you require any accommodations or support during the recruitment process.

#LI-Hybrid

Later